SWOT Analysis of Max & Erma's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Max & Erma's |
|
Parent Company |
American Blue Ribbon Holdings |
Category |
Restaurants |
Sector |
|
Tagline/ Slogan |
Eat, Drink, Whatever! |
USP |
Provides a versatile menu for eating as well as drinking |
Max & Erma's STP |
|
Segment |
People looking to spend time having food and drinks |
Target Group |
Middle class and upper class people in urban areas |
Positioning |
A casual dining restaurant that offers drinks |
Max & Erma's SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Max & Erma's : 1. Inclusion of drinks along with the regular dining options 5. Inclusion of nutrition calculator along with the menu |
Weaknesses |
1. Intense competition means limited market share |
Opportunities |
1. Expand the number of outlets |
Threats |
1. Family entertainment centers offering different experience |
Max & Erma's Competition |
|
Competitors |
Below are the 3 main Max & Erma's competitors : 1. Applebee’s |
The brandguide table above concludes the Max & Erma's SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Max & Erma's. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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