Max & Erma's SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1013

SWOT Analysis of Max & Erma's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Max & Erma's

Parent Company

American Blue Ribbon Holdings




Food & Beverages

Tagline/ Slogan

Eat, Drink, Whatever!


Provides a versatile menu for eating as well as drinking

Max & Erma's STP


People looking to spend time having food and drinks

Target Group

Middle class and upper class people in urban areas


A casual dining restaurant that offers drinks

Max & Erma's SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Max & Erma's :

1. Inclusion of drinks along with the regular dining options
2. Presence of a separate menu for kids
3. Availability of an ‘EClub’ informing customers about different offers
4. Innovative menu options like ‘Party Platters’ and “Neighbourhood favourites

5. Inclusion of nutrition calculator along with the menu
6. An ambience and menu that supports organization of parties


1. Intense competition means limited market share
2. Lack of extensive advertising and marketing
3. Very few number of outlets


1. Expand the number of outlets
2. Inclusion of more variety in the drinks menu
3. Inclusion of more light food in the menu to complement drinks


1. Family entertainment centers offering different experience
2. Competing with industry heavyweights
3. Many similar players in the industry

Max & Erma's Competition


Below are the 3 main Max & Erma's competitors :

1. Applebee’s
2. Chili’s
3. T.G.I

The brandguide table above concludes the Max & Erma's SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Max & Erma's. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: