Mitchell's Fish Market SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1766

SWOT Analysis of Mitchell's Fish Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitchell's Fish Market

Parent Company

Ruth’s Hospitality group




Food & Beverages

Tagline/ Slogan

Fish any Fresher would still be in the Ocean


Fresh quality seafood complemented with drinks

Mitchell's Fish Market STP


People looking to have food and drinks together

Target Group

Middle class and high class urban families


A casual dining restaurant providing fresh seafood along with a bar

Mitchell's Fish Market SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mitchell's Fish Market :

1. Availability of ‘Reservations’ facility
2. Separate menus for lunch, dinner and bar
3. A perfect blend of drinks with food
4. Dynamic menu updates depicting the day’s market catch
5. Display of the customized cutting room
6. Presence of private dining room for organizing events and parties


1. Number of outlets very few
2. Lack of online ordering option and limited combos, offers and deals


1. Expanding the number of outlets to newer places
2. Inclusion of attractive offers and deals
3. Promotions can be done through social media to increase brand equity


1. Specialized restaurants or bars providing more varieties
2. People preferring to have quick fast food
3. Target segment is quite small – people preferring sea food

Mitchell's Fish Market Competition


Below are the 4 main Mitchell's Fish Market competitors :

1. Boston Seafood restaurants
2. Holley’s
3. Legal
4. Harry’s

The brandguide table above concludes the Mitchell's Fish Market SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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