Native Foods SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1412

SWOT Analysis of Native Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Native Foods

Parent Company

Native Foods




Food & Beverages

Tagline/ Slogan

Vegetarian the way it should be; Chef crafted since 1994


Provider of chef-crafted food

Native Foods STP


People looking to have proper vegetarian food

Target Group

Middle class and upper class families


A casual dining restaurant offering both veg and non-veg food

Native Foods SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Native Foods :

1. Availability of online ordering option
2. Presence of separate menu for kids
3. Availability of beer and mine apart from the regular menu
4. Increase in options in the menu adding non-vegetarian products
5. Inclusion of ‘daily specials’ and ‘party platters’ as a part of the menu
6. Enabling ‘Gift Cards’ feature for customers


1. Limited online presence and geographic reach
2. Variety offered in each sub-menu is low


1. Inclusion of a reservation facility for parties or events
2. Inclusion of more variety in the menu
3. Expand more in the non-vegetarian side of the menu

4. Geographic expansion to newer destinations


1. People looking to have normal fast food
2. Restaurants offering only Vegan food
3. Addition of beer and wine going against kids and families

Native Foods Competition


Below are the 4 main Native Foods competitors :

1. Bar Pilar
2. C.F. Folks
3. Hank’s Oyster Bar
4. Room 11

The brandguide table above concludes the Native Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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