Pei Wei Asian Diner SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Pei Wei Asian Diner analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pei Wei Asian Diner SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pei Wei Asian Diner to benchmark its business & performance as compared to the competitors and industry. Pei Wei Asian Diner is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pei Wei Asian Diner competitors and includes Pei Wei Asian Diner target market, segmentation, positioning & Unique Selling Proposition (USP).

Pei Wei Asian Diner SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pei Wei Asian Diner Brand Analysis
Parent Company

Centerbridge Partners




Food & Beverages

Tagline/ Slogan

East of usual


Provides a rich variety of asian food

Pei Wei Asian Diner STP
Pei Wei Asian Diner Segmentation

People looking to have Chinese food

Pei Wei Asian Diner Target Market

Middle class and upper class people of all ages

Pei Wei Asian Diner Positioning

A casual dining restaurant that provides asian food

Pei Wei Asian Diner SWOT Analysis
Pei Wei Asian Diner Strengths

Below are the Strengths in the SWOT Analysis of Pei Wei Asian Diner:

1. Presence in more than 190+ locations in USA and also a few international outlets
2. Availability of online ordering facility
3. Menu has different varieties – separate menu for lighter offerings
4. Separate menus for local and parties with differentiation in pricing
5. Menu offerings focus more on core items with high volume
6. Not many players in the market offering Chinese cuisine

Pei Wei Asian Diner Weaknesses

Here are the weaknesses in the Pei Wei Asian Diner SWOT Analysis:

1. Intense competition and low differentiation
2. Brand recall is not very high

Pei Wei Asian Diner Opportunities

Following are the Opportunities in Pei Wei Asian Diner SWOT Analysis:

1. Attractive combos and offers can be introduced
2. Core menu items can be made before order to increase delivery speed
3. Inclusion of desserts in the menu

Pei Wei Asian Diner Threats

The threats in the SWOT Analysis of Pei Wei Asian Diner are as mentioned:

1. Chinese immigrants moving towards American fast food
2. Its parent company PF Chang can result in cannibalization
3. Availability and price fluctuation of raw materials

Pei Wei Asian Diner Competition

Below are the top 3 Pei Wei Asian Diner competitors:

1. Shandong Restaurant
2. PF Changs
3. Panda Express

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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