Pizza Ranch SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1527

SWOT analysis of Pizza Ranch analyses the brand/company with its strengths, weaknesses, opportunities & threats. Pizza Ranch is one of the leading brands in the food & beverages sector. In addition to SWOT Analysis, the table below also lists the top Pizza Ranch competitors and elaborates Pizza Ranch segmentation, targeting, positioning & USP.

Pizza Ranch

Parent Company

Pizza Ranch

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Good Things, Every Day

USP

Provides Pizza and Chicken Buffet

Pizza Ranch STP

Segment

People who like to have pizzas

Target Group

Middle class and upper class people

Positioning

Fast casual restaurant for pizzas and chicken

Pizza Ranch SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pizza Ranch. Strengths are:

1. Provides a rich variety of pizza and chicken in the menu
2. Provision for having A la carte (or) buffet for both pizzas and chicken
3. Contests and promotions being held on a regular basis
4. Offering deals to attract middle class customers
5. Offering a ‘Kid’s night’ offer to attract families
6. Presence in thirteen states throughout the USA , in more than 180 locations
7. Presence of ‘Gift Cards’ feature to please customers

Weaknesses

Here are the weaknesses in the Pizza Ranch SWOT Analysis:

1. The brand is restricted to a few locations compared to global brands
2. Competing with well-established brands

Opportunities

Following are the Opportunities in Pizza Ranch SWOT Analysis:

1. Inclusion of online ordering facility
2. Introducing special salads as a part of the menu
3. Improve ambience to attract more customers into the outlets

Threats

The threats in the SWOT Analysis of Pizza Ranch are as mentioned:

1. People moving away from fast food
2. Highly competitive market – many players
3. Specialized pizza and chicken restaurants

Pizza Ranch Competition

Competitors

Below are the top 6 Pizza Ranch competitors:

1. Ledo Pizza
2. Godfathers Pizza
3. Little Caesar’s
4. Pizza Inn
5. Pizza Hut
6. Domino’s


The brandguide table above concludes the Pizza Ranch SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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