Rainforest Cafe SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2925

SWOT Analysis of Rainforest Cafe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rainforest Cafe

Parent Company

Landry’s Restaurants




Food & Beverages

Tagline/ Slogan

A wild place to shop and eat


The adventure and entertainment one gets on dining at the restaurant

Rainforest Cafe STP


People looking to spend time and giving more importance to ambience

Target Group

Upper middle class and upper class families


A casual dining restaurant providing an adventurous experience

Rainforest Cafe SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rainforest Cafe. Strengths are:

1. Provides an adventure-filled ambience giving high levels of entertainment
2. Provision for parties and group events
3. Availability of a separate kid’s zone attracting families
4. Presence of restaurant throughout the world resulting in high brand equity
5. Not many players in the market providing a similar experience
6. Availability of ‘Gift Cards’ feature
7. Presence of Club for availing deals and redeeming rewards


Here are the weaknesses of Rainforest Cafe :

1. High maintenance costs leading to high pricing
2. Competing with well-established international players means limited market share
3. The wildlife ambience may not be accepted by all


Following are the Opportunities of Rainforest Cafe :

1. Apart from wildlife, more themes can be introduced
2. Prior reservation facilities can be availed
3. Buffet system can be enabled for people looking to reduce waiting time


The threats of Rainforest Cafe are as mentioned :

1. People looking to have fast food in quick time
2. Availability of take-away and online ordering services in other restaurants
3. Increase in price of raw materials leading to higher premium charged

Rainforest Cafe Competition


Below are the 3 main Rainforest Cafe competitors :

1. Hard Rock Cafe
2. Planet Hollywood
3. House of Blues

The brandguide table above concludes the Rainforest Cafe SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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