SWOT Analysis of Rainforest Cafe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Rainforest Cafe |
|
Parent Company |
Landry’s Restaurants |
Category |
Restaurants |
Sector |
|
Tagline/ Slogan |
A wild place to shop and eat |
USP |
The adventure and entertainment one gets on dining at the restaurant |
Rainforest Cafe STP |
|
Segment |
People looking to spend time and giving more importance to ambience |
Target Group |
Upper middle class and upper class families |
Positioning |
A casual dining restaurant providing an adventurous experience |
Rainforest Cafe SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rainforest Cafe : 1. Provides an adventure-filled ambience giving high levels of entertainment |
Weaknesses |
1. High maintenance costs leading to high pricing |
Opportunities |
1. Apart from wildlife, more themes can be introduced |
Threats |
1. People looking to have fast food in quick time |
Rainforest Cafe Competition |
|
Competitors |
Below are the 3 main Rainforest Cafe competitors : 1. Hard Rock Cafe |
The brandguide table above concludes the Rainforest Cafe SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Rainforest Cafe. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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