SWOT Analysis of Roy Rogers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Roy Rogers |
|
Parent Company |
Plamondon Companies |
Category |
Restaurants |
Sector |
|
Tagline/ Slogan |
Roy Rogers rides again |
USP |
Provides quality food with a fast, friendly service |
Roy Rogers STP |
|
Segment |
People that prefer fast food |
Target Group |
Middle class and upper class people |
Positioning |
A casual dining restaurant providing fast food |
Roy Rogers SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Roy Rogers : 1. Fast, friendly service provided to customers |
Weaknesses |
1. Limited geographic presence as compared to global fast food chains |
Opportunities |
1. Inclusion of party rooms to arrange parties and events |
Threats |
1. People moving away from fast food |
Roy Rogers Competition |
|
Competitors |
Below are the 3 main Roy Rogers competitors : 1. McDonalds |
The brandguide table above concludes the Roy Rogers SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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