Roy Rogers SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1042

SWOT Analysis of Roy Rogers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roy Rogers

Parent Company

Plamondon Companies




Food & Beverages

Tagline/ Slogan

Roy Rogers rides again


Provides quality food with a fast, friendly service

Roy Rogers STP


People that prefer fast food

Target Group

Middle class and upper class people


A casual dining restaurant providing fast food

Roy Rogers SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Roy Rogers :

1. Fast, friendly service provided to customers
2. Availability of separate menus for breakfast, lunch and dinner
3. Availability of a separate menu for kids including Fast food (including Hamburgers, Roast beef sandwiches, Fried chicken, and French fries)
4. Presence of special offers on weekends
5. Focus on quality at all 50+ locations
6. Special focus on fundraising and conduction of events


1. Limited geographic presence as compared to global fast food chains
2. Lack of differentiation in products
3. Competing with established competitors


1. Inclusion of party rooms to arrange parties and events
2. Avail advance reservation facilities
3. Creation of a kid’s pay zone to attract more kids and families


1. People moving away from fast food
2. Well-established players dominating market share
3. Many similar players in the market providing similar products

Roy Rogers Competition


Below are the 3 main Roy Rogers competitors :

1. McDonalds
2. Burger King
3. Hardees

The brandguide table above concludes the Roy Rogers SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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