Robek’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 830

SWOT Analysis of Robek’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food and Beverages

Tagline/ Slogan

Fruit movies healthy eats & Suck it Up


Healthy on-the-go food



Food and beverages for Working Adults , Youth , Students

Target Group

Sophisticated Working Adults , Youth who lead active lifestyles


premium brand  offering Smoothies & juices

SWOT Analysis


1. Presence in 130+ locations across the United States

2. Uniquely positioned  health food brand within rapidly growing Fast-Casual segment

3. Offer customization - Customers will be able to select produce from a “grab and go” cooler and then the juice will be made right in front of them.

4. Robeks has been at the forefront of healthy eating trends for many decades

5. Regionally a very well known brand in the US


1. Fewer locations than competitors

2. Conformity among franchises is a challenge – 100% franchise model


1. Expand into other countries such as Europe and Developing countries in Asia where there is an increasing cognizance of the need for health foods

2. More marketing and advertising activities can boost the brand image

3. Increase Loyalty program incentives and customer engagement activities


1. Competition from several unorganized players with much lower costs

2. Threat due to economic conditions – price instability of fruits and vegetables – and consistency in quality

3. Increasing costs of operations and higher marketing overheads can reduce margins



1. Jamba Juice

2. Squeeze

3. Juice Stop

4. Fresh Blend

The table above concludes the Robek’s SWOT analysis along with its marketing and brand parameters.


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