Taco Cabana SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1966

SWOT analysis of Taco Cabana analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Taco Cabana SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Taco Cabana to benchmark its business & performance as compared to the competitors and industry. Taco Cabana is one of the leading brands in the food & beverages sector. The table below also lists the top Taco Cabana competitors and elaborates Taco Cabana market segmentation, target group, positioning & Unique Selling Proposition (USP).

Taco Cabana SWOT, Competitors, Marketing STP & Brand analysis Table
Taco Cabana Brand Analysis
Parent Company

Fiesta Restaurant Group, Inc




Food & Beverages

Tagline/ Slogan

Mexico is closer than you think;, Fresh Tex-Mex in a bright pink wrapper


patio café concept

Taco Cabana STP

Food and beverages for Adults , Youth – College students

Target Group

People with strongly health oriented lifestyle choices


American fast casual restaurant chain specializing in Mexican cuisine

Taco Cabana SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taco Cabana. Strengths are:

1. Presence in 160+ company-owned restaurants  - Affords high level of standardization and quality control

2. Convenience Proposition - Most Taco Cabana restaurants have a drive thru and many are open 24 hours a day

3. Taco Cabana introduced the Dozen Breakfast Tacos Box to the menu as a different approach for the brand to market their breakfast in a more convenient way

4. Focus on Customer Relationship Strategy - “Cabana Cares” program that was geared towards helping improve individual restaurant operations by acquiring guest surveys for each restaurant

5. Promotional Activities - “Welcome to the Great State of Cabana” passport loyalty program -  $3 Happy Hour and the Favorites Under $5 menu offerings


Here are the weaknesses in the Taco Cabana SWOT Analysis:

1. Limited Presence  on social media and lower geographic presence compared to competitors

2.Constraints on Expansion due to company owned model


Following are the Opportunities in Taco Cabana SWOT Analysis:

1. Introduce home delivery and online ordering options
2. Increasing focus of customers towards healthy food

3. Expand geographically domestically as well as internationally

4. Improve online customer engagement programs through online social media


The threats in the SWOT Analysis of Taco Cabana are as mentioned:

1. Competition from smaller unorganized players who have offerings at lower prices

2. Competition from Large franchise players who can afford lower prices due to economies of scale – higher reach
3. Macroeconomic fators – prices of food materials and labour costs rising and economic recession leading to lower customer spends on eating out

Taco Cabana Competition

Below are the top 3 Taco Cabana competitors:

1. Whataburger Restaurant

2. Taco Bell

3. Chipotle Mexican Grill

The brandguide table above concludes the Taco Cabana SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Taco Cabana. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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