The Tilted Kilt SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1608

SWOT Analysis of The Tilted Kilt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Tilted Kilt

Parent Company

Tilted Kilt




Food & Beverages

Tagline/ Slogan

Dispensing Happiness to the Common Man; A Cold Beer Never Looked So Good


Concept rooted in rousing tradition of Scottish, Irish and English Pubs

The Tilted Kilt STP


Food and beverages for Adult Men

Target Group

Mainly Men who are single and indulge in social drinking


Contemporary, Celtic-themed sports Pub where entire staff dresses in thematic attire; the men wear kilts and the women wear "mini-kilts" and plaid bras.

The Tilted Kilt SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Tilted Kilt :

1. The winning concept was an instant success and gained national and global exposure

2. Unique proposition of the chains offer “comfort” to their male customers

3. Offers a complete fine dining – luxury dining experience

4. Focus on Customer Relationship Strategy –  Loyalty programs “The insider” – offers special services to members


1. Limited Presence  on social media compared to competitors

2.Customer base – only focused on single Men


1. Expand geographically domestically as well as internationally

2. More branding and marketing activities can boost the brand image

3. Improve online customer engagement programs through online social media


1. Macroeconomic fators – prices of food materials and labour costs rising and economic recession leading to lower customer spends on eating out no fine dining

2. Competition from Large franchise players who can afford lower prices due to economies of scale – higher reach

The Tilted Kilt Competition


Below are the 2 main The Tilted Kilt competitors :

1. Hooters

2. Twin Peaks

The brandguide table above concludes the The Tilted Kilt SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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