The Tilted Kilt SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1271

SWOT Analysis of The Tilted Kilt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Tilted Kilt

Parent Company

Tilted Kilt




Food and Beverages

Tagline/ Slogan

Dispensing Happiness to the Common Man; A Cold Beer Never Looked So Good


Concept rooted in rousing tradition of Scottish, Irish and English Pubs



Food and beverages for Adult Men

Target Group

Mainly Men who are single and indulge in social drinking


Contemporary, Celtic-themed sports Pub where entire staff dresses in thematic attire; the men wear kilts and the women wear "mini-kilts" and plaid bras.

SWOT Analysis


1. The winning concept was an instant success and gained national and global exposure

2. Unique proposition of the chains offer “comfort” to their male customers

3. Offers a complete fine dining – luxury dining experience

4. Focus on Customer Relationship Strategy –  Loyalty programs “The insider” – offers special services to members


1. Limited Presence  on social media compared to competitors

2.Customer base – only focused on single Men


1. Expand geographically domestically as well as internationally

2. More branding and marketing activities can boost the brand image

3. Improve online customer engagement programs through online social media


1. Macroeconomic fators – prices of food materials and labour costs rising and economic recession leading to lower customer spends on eating out no fine dining

2. Competition from Large franchise players who can afford lower prices due to economies of scale – higher reach



1. Hooters

2. Twin Peaks

The table above concludes the The Tilted Kilt SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to The Tilted Kilt. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: