Umami Burger SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1620

SWOT analysis of Umami Burger analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Umami Burger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Umami Burger to benchmark its business & performance as compared to the competitors and industry. Umami Burger is one of the leading brands in the food & beverages sector. The table below also lists the top Umami Burger competitors and elaborates Umami Burger market segmentation, target group, positioning & Unique Selling Proposition (USP).

Umami Burger SWOT, Competitors, Marketing STP & Brand analysis Table
Umami Burger Brand Analysis
Parent Company

Umami Restaurant Group




Food & Beverages

Tagline/ Slogan

Have it your way


Specializes in serving hamburgers -  umami flavor, which is outside of the traditionally accepted tastes of salty, sweet, bitter, and sour.

Umami Burger STP

Food and beverages for Adults, Youth & Kids

Target Group

Working Adults , Students who prioritise taste over health & are less price sensitive


All-American classic, hamburger place

Umami Burger SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Umami Burger. Strengths are:

1. Unlike most burger restaurants, it has waiter service and most locations have a full bar

2. Umami Burger offers over a dozen different burgers, and substitutions are discouraged

3. Different from other chains in that - the food between their restaurant locations is not designed to each taste the same - wanted to be a restaurant group, not a chain

4. Diverse Offerings – Expanded into a new range of products – Signature Sauces by Umami

5. High control on quality and offerings at every location due to company owned model


Here are the weaknesses in the Umami Burger SWOT Analysis:

1. Limited reach  - presence in a few locations across US

2. Low Advertising Spend and lacks a well developed marketing strategy

3. Priced higher than most competitors


Following are the Opportunities in Umami Burger SWOT Analysis:

1. Innovation on the menu front to include healthy food options for the weight – watchers

2. More stores across US and also global expansion

3. The brand can improve its recall through sponsorships and marketing exercises


The threats in the SWOT Analysis of Umami Burger are as mentioned:

1. Highly fragmented market -  tighter competition engaged by major fast-food chains – and also face competition from unorganized players with lower cost and niche offerings

2. Increasing costs of operations can reduce the margins for the brand

3. The company can face issues from strict govt policies

Umami Burger Competition

Below are the top 4 Umami Burger competitors:

1. Epic Burgers

2. Jack in the Box Inc

3. Burger King

4. McDonalds

The brandguide table above concludes the Umami Burger SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Umami Burger. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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