Ruth’s Chris Steak House SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3794

SWOT Analysis of Ruth’s Chris Steak House with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruth’s Chris Steak House

Parent Company

Ruth’s Hospitality Group




Food and Beverages

Tagline/ Slogan

It’s worth it


Largest luxury steak company



People looking to have steaks and drinks over dinner

Target Group

Middle class and Upper class people


A casual dining restaurant known more for its steaks

SWOT Analysis


1. Presence in more than 130 locations
2. Availability of Reservation facilities
3. Presence of both food and beverages in the menu
4. Presence of ‘Gift Cards’ feature
5. Availability of ‘Private Dining’ rooms
6. Not many players in the market offering a similar product
7. Economies of scale due to the niche product offering


1. Most restaurants offer only dinner
2. Despite a strong presence, the brand recall is restricted owing to low advertising and marketing exercises


1. Inclusion of different kinds of menu for lunch and dinner
2. Avail different kinds of combos to attract more of the middle class segment
3. Avail online ordering facility

4. Focusing on advertising and marketing & also geographic expansion


1. People looking to have quick fast food
2. Families with kids looking to avoid places with beverages
3. People looking to have nutritious food



1. The Palm
2. Morton’s Restaurant
3. Smith & Wollensky

The table above concludes the Ruth’s Chris Steak House SWOT analysis along with its marketing and brand parameters.


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