Stewart’s Restaurants SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 802

SWOT Analysis of Stewart’s Restaurants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stewart’s Restaurants

Parent Company

Denovo Corporation




Food and Beverages

Tagline/ Slogan

Happy Families, That’s Our Customers!!


Classic 1950s style fast food restaurant with emphasis on families



Families looking to have a happy dining experience

Target Group

Middle class and upper class families


Casual dining restaurant more famous for root beer and hot dogs

SWOT Analysis


1. Wide variety in the menu
2. Presence of separate meals for kids
3. Focus on families via a good customer experience
4. Regularly organized events which keep customers attracted
5. Presence in more than 60 locations
6. High variety in beverages


1. The number of restaurants are restricted to a few locations compared to big brands
2. Limited marketing and advertising activities on a large scale


1. More combos can be introduced
2. Reservation facilities can be enabled
3. Attractive offers and deals can be introduced


1. People moving away from fast food
2. People looking to have nutritious food
3. Growth of family entertainment centers



1. McDonald’s
2. Burger King
3. Wendy’s

The table above concludes the Stewart’s Restaurants SWOT analysis along with its marketing and brand parameters.


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