Swensons SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1081

SWOT Analysis of Swensons with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food & Beverages

Tagline/ Slogan



Provides a signature burger “Galley Boy”

Swensons STP


People looking to have quick fast food

Target Group

Middle class and upper class people


A drive-in type fast food restaurant

Swensons SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Swensons :

1. Provides quick service being a drive-in restaurant
2. Presence of a separate menu for children
3. Presence of a separate menu with lighter fares to attract price-conscious customers
4. Constant innovation in the product range offered
5. Presence for more than 80 years
6. Focus on customer experience


1. The brand has a limited presence as compared to international food chains
2. Absence of online ordering facilities


1. Combos can be introduced
2. Offers and deals can be enabled
3. Reservation facilities can be brought up

4. The brand can expand into newer geographies and even tap international markets


1. People looking to have a casual dining experience preferring others
2. People moving away from fast food
3. Well-established competitors in the market

Swensons Competition


Below are the 4 main Swensons competitors :

1. McDonald’s
2. Burger King
3. Wendy’s
4. Stewart’s

The brandguide table above concludes the Swensons SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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