Taco Time SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1147

SWOT Analysis of Taco Time with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taco Time

Parent Company

Kahala Franchising L.L.C




Food and Beverages

Tagline/ Slogan

Eat Fresh; It Really is


Provides fresh home-style Mexican cuisine with quick service



People looking to have Mexican-style food

Target Group

Middle class and upper class families


A quick-service restaurant specializing in Mexican food

SWOT Analysis


1. Providing fresh Mexican food
2. Quick service at restaurants spread across 300+ locations
3. High brand equity
4. Presence of ‘Gift Cards’ feature to attract customers
5. Separate ‘EClub’ to attract customers with latest offers and deals
6. Presence of a kids zone to attract kids and families


1. Target segment is too narrow compared to global players
2. Absence of online ordering facility


1. Online ordering facilities could be created
2. Reservation facilities can be introduced as families are targeted
3. Separate party halls and party offers can be created


1. Presence of multi-cuisine restaurants
2. People looking to have nutritious food
3. People looking to have food at home through online ordering



1. Chevy’s Fresh Mex
2. Del Taco
3. Taco Bell


The table above concludes the Taco Time SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Taco Time. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: