Lone Star Steakhouse SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 647

SWOT Analysis of Lone Star Steakhouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lone Star Steakhouse

Parent Company

Lone Star




Food and Beverages

Tagline/ Slogan



Quality steak and Texas themed restaurant



Texas Themed, Steak houses

Target Group

Mid Price segment


A destination restaurant where you can experience Texas without actually going to Texas

SWOT Analysis


1. Loyal Customers and strong customer reach
2. Presence all over USA at over 150 locations

3. High Quality Food

4. Its product portfolio includes Burgers, Steak, Seafood, Salad

5. Strong legacy since its inception in 1989

6. The brand has been recognized by several awards


1. The brand has limited geographic reach as compared to global food chains

2. Intense competition means limited market share


1. Franchising, Corporate Joint Ventures
2. Increased menu diversity
3. Related diversification


1. Increasing competition in the restaurant business
2. Healthier food trends



1. Outback Steakhouse

2. Chris’ Steakhouse

The table above concludes the Lone Star Steakhouse SWOT analysis along with its marketing and brand parameters.


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