Marie Callender’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 726

SWOT Analysis of Marie Callender’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marie Callender’s

Parent Company

Perkins and Marie Callender’s




Food and Beverages

Tagline/ Slogan

Home cooked happiness


Over 30 handmade pie varieties




Target Group

Individuals from the middle and upper middle class


Savor homemade baked pies when you do not have time to prepare

SWOT Analysis


1. Growing number of working people who do not have time to prepare
2. Reasonably sized meals catering to health conscious people
3. High nutritional value of foods

4. Presence in over 75 locations

5. It has expertise in foods like Italian, Mexican, French, Cajun, Chinese.


1. Limited presence outside US and bankruptcy hurt the image

2. Intense competition means limited market share and lower margins


1. Online promotions, Social media activity to attract college students
2. Expansion into other geographies
3. Acquisitions can strengthen the brand’s presence


1. Concerns about Sodium content
2. Concerns about freshness
3. Price conscious consumers might move away from them



1. Bob Evans’
2. Dineequity

The table above concludes the Marie Callender’s SWOT analysis along with its marketing and brand parameters.


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