Carrabba’s Italian Grill SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1684

SWOT Analysis of Carrabba’s Italian Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carrabba’s Italian Grill

Parent Company

Bloomin Brands




Food & Beverages

Tagline/ Slogan

Thrill of the Grill


Authentic Italian food

Carrabba’s Italian Grill STP


People who love Italian cuisines

Target Group

Family ,youth, elders who don’t mind spending a little more on the meal


American restaurant chain with Italian American Cuisine

Carrabba’s Italian Grill SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Carrabba’s Italian Grill :

1. Casual, warm & festive atmosphere 
2. It has around 250 company owned locations in US with annual revenues in excess of 700 million 
3. Gluten free cuisines without compromising taste, flavors 
4. Strong consumer engagement programs through AMICI club. This is a popular club with large number of fan base

5. Strong brand presence across US, with high quality offerings


1. Limited options in menu, popular only with people who like Italian cuisines 
2. Restricted only to US , limited presence in Europe & Asian countries


1. Can start takeaway restaurants , deliveries , catering & other formats of restaurants

2. Increase its product differentiation through innovative & unique recipes


1. Increasing competitor presence can affect market share 
2. New entrants are using low pricing which is more attractive these days owing to economic crisis, high credit levels in US 
3. Increase infrastructure cost

Carrabba’s Italian Grill Competition


Below are the 3 main Carrabba’s Italian Grill competitors :

1. Olive Garden
2. Maccaroni Grill 
3. Cheesecake factory

The brandguide table above concludes the Carrabba’s Italian Grill SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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