SWOT Analysis of Taco-Tico with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Taco-Tico |
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Parent Company |
Taco-Tico |
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Category |
Restaurants |
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Sector |
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Tagline/ Slogan |
It’s all about the taste |
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USP |
One of the leading Mexican restaurants in Kansas, USA |
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Taco-Tico STP |
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Segment |
Tex Mex Cuisine |
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Target Group |
Young and working men |
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Positioning |
Men of action eat a Taco Tico – Take a break with Taco Tico |
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Taco-Tico SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taco-Tico : 1. 30+ stores located all over the USA 4. Excellent Mexican food with a wide customizable variety available |
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Weaknesses |
1. Wichita outlets had to be closed due to bankruptcy |
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Opportunities |
1. Expansion into other states |
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Threats |
1. Increasing tax rates |
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Taco-Tico Competition |
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Competitors |
Below are the 3 main Taco-Tico competitors : |
The brandguide table above concludes the Taco-Tico SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Taco-Tico. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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