Taco-Tico SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 694

SWOT Analysis of Taco-Tico with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food & Beverages

Tagline/ Slogan

It’s all about the taste


One of the leading Mexican restaurants in Kansas, USA

Taco-Tico STP


Tex Mex Cuisine

Target Group

Young and working men


Men of action eat a Taco Tico – Take a break with Taco Tico

Taco-Tico SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taco-Tico :

1. 30+ stores located all over the USA
2. Unique dishes
3. Steady revenue shows its strong position

4. Excellent Mexican food with a wide customizable variety available


1. Wichita outlets had to be closed due to bankruptcy
2. Unstable growth and filed bankruptcy in 2013


1. Expansion into other states
2. Targeted marketing to increase volumes and add stability
3. More innovation and unique dishes


1. Increasing tax rates
2. High interest rates can cause further trouble to a firm that has already filed for bankruptcy once

Taco-Tico Competition


Below are the 3 main Taco-Tico competitors :

1. Taco Bell
2. Del Taco
3. Red E. Foods

The brandguide table above concludes the Taco-Tico SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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