Smashburger SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2473

SWOT analysis of Smashburger analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Smashburger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Smashburger to benchmark its business & performance as compared to the competitors and industry. Smashburger is one of the leading brands in the food & beverages sector. The table below also lists the top Smashburger competitors and elaborates Smashburger market segmentation, target group, positioning & Unique Selling Proposition (USP).

Smashburger SWOT, Competitors, Marketing STP & Brand analysis Table
Smashburger Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Smash. Sizzle. Savor; Smashed Fresh, Served Delicious


Burgers, sandwiches, salads, with a wide variety of toppings and customized options

Smashburger STP

Burgers and Milkshakes

Target Group

Fast food loving youngsters


An every occasion burger restaurant that people can call their own

Smashburger SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Smashburger. Strengths are:

1. High growth rate – One of America’s fastest growing companies
2. They have set a high entry barrier in the market
3. Strong customer loyalty
4. They have pricing power, which means they can charge higher prices without losing any of their loyal customers

5. They have a strong distribution network

6. Operates in many US states & in 5 countries


Here are the weaknesses in the Smashburger SWOT Analysis:

1. Limited global reach and lower market share compared to global burger chains
3. They do not have high volumes –Limited scale of operation


Following are the Opportunities in Smashburger SWOT Analysis:

1. Increase volumes through targeted marketing 
2. Expansion into other states of USA and other countries 
3. Acquisition and preempting competition


The threats in the SWOT Analysis of Smashburger are as mentioned:

1. Increasing interest rates
2. Growing business of competitors can affect operations
3. Health concerns among consumers

Smashburger Competition

Below are the top 3 Smashburger competitors:

1. McDonalds
2. In-and-out Burgers
3. Five Guys enterprises

The brandguide table above concludes the Smashburger SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Smashburger. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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