Smashburger SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2262

SWOT analysis of Smashburger analyses the brand/company with its strengths, weaknesses, opportunities & threats. Smashburger is one of the leading brands in the food & beverages sector. The table below also lists the top Smashburger competitors and elaborates Smashburger segmentation, targeting, positioning & USP.

Smashburger

Parent Company

Smashburger

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Smash. Sizzle. Savor; Smashed Fresh, Served Delicious

USP

Burgers, sandwiches, salads, with a wide variety of toppings and customized options

Smashburger STP

Segment

Burgers and Milkshakes

Target Group

Fast food loving youngsters

Positioning

An every occasion burger restaurant that people can call their own

Smashburger SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Smashburger. Strengths are:

1. High growth rate – One of America’s fastest growing companies
2. They have set a high entry barrier in the market
3. Strong customer loyalty
4. They have pricing power, which means they can charge higher prices without losing any of their loyal customers

5. They have a strong distribution network

6. Operates in many US states & in 5 countries

Weaknesses

Here are the weaknesses in the Smashburger SWOT Analysis:

1. Limited global reach and lower market share compared to global burger chains
3. They do not have high volumes –Limited scale of operation

Opportunities

Following are the Opportunities in Smashburger SWOT Analysis:

1. Increase volumes through targeted marketing 
2. Expansion into other states of USA and other countries 
3. Acquisition and preempting competition

Threats

The threats in the SWOT Analysis of Smashburger are as mentioned:

1. Increasing interest rates
2. Growing business of competitors can affect operations
3. Health concerns among consumers

Smashburger Competition

Competitors

Below are the top 3 Smashburger competitors:

1. McDonalds
2. In-and-out Burgers
3. Five Guys enterprises

The brandguide table above concludes the Smashburger SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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