Smashburger SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1250

SWOT Analysis of Smashburger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food and Beverages

Tagline/ Slogan

Smash. Sizzle. Savor; Smashed Fresh, Served Delicious


Burgers, sandwiches, salads, with a wide variety of toppings and customized options



Burgers and Milkshakes

Target Group

Fast food loving youngsters


An every occasion burger restaurant that people can call their own

SWOT Analysis


1. High growth rate – One of America’s fastest growing companies
2. They have set a high entry barrier in the market
3. Strong customer loyalty
4. They have pricing power, which means they can charge higher prices without losing any of their loyal customers

5. They have a strong distribution network

6. Operates in many US states & in 5 countries


1. Limited global reach and lower market share compared to global burger chains
3. They do not have high volumes –Limited scale of operation


1. Increase volumes through targeted marketing 
2. Expansion into other states of USA and other countries 
3. Acquisition and preempting competition


1. Increasing interest rates
2. Growing business of competitors can affect operations
3. Health concerns among consumers



1. McDonalds
2. In-and-out Burgers
3. Five Guys enterprises

The table above concludes the Smashburger SWOT analysis along with its marketing and brand parameters.


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