Pizza Inn SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2053

SWOT analysis of Pizza Inn analyses the brand/company with its strengths, weaknesses, opportunities & threats. Pizza Inn is one of the leading brands in the food & beverages sector. The table below also lists the top Pizza Inn competitors and elaborates Pizza Inn segmentation, targeting, positioning & USP.

Pizza Inn

Parent Company

Pizza Inn




Food & Beverages

Tagline/ Slogan

For Pizza out, its Pizza Inn


First–hand  made–from–scratch crispy, crackery Original Thin crust and tangy signature sauce

Pizza Inn STP



Target Group

Families from the middle and upper middle households


A place with friendly service, where you can start a family tradition

Pizza Inn SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pizza Inn. Strengths are:

1. Long Brand History since 1958
2. Gourmet Pizza and products like Pizza, salad, pasta, chicken wings, sandwiches, desserts and soft drinks
3. Online delivery system available
4. Operates in more than 300+ restaurants

5. Was named “America’s Choice in Chains”

6. Hallmark Bacon cheese burger

7. First dessert pizza- “Pizzert”

8. Started Serving U program as a part of Community service preparing over 7000 meals


Here are the weaknesses in the Pizza Inn SWOT Analysis:

1. Intense competition means limited market share

2. Limited customization available


Following are the Opportunities in Pizza Inn SWOT Analysis:

1. Expansion into emerging markets like India and China
2. Target more and more young adults
3. Acquisitions


The threats in the SWOT Analysis of Pizza Inn are as mentioned:

1. Fierce competition can reduce business
2. Many substitutes available
3. Health conscious people avoiding outside meals

Pizza Inn Competition


Below are the top 3 Pizza Inn competitors:

1. Di Giornio
2. California Pizza Kitchen
3. Papa Murphy’s

The brandguide table above concludes the Pizza Inn SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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