National Coney Island SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 740

SWOT Analysis of National Coney Island with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Coney Island

Parent Company

National Coney Island




Food and Beverages


Unique Coney Island style dining experience



Greek food

Target Group

Families middle and higher income groups


To offer a unique dining experience by combining extremely fast and friendly service with fresh, quality food at affordable prices, all in a family-fun atmosphere

SWOT Analysis


1. Industry recognition in the restaurant industry
2. Revenue growing steadily
3. Going strong since 1965
4. Community goodwill – helping local charities and schools for 49 years

5. More than 20 locations in Metro Detroit area

6. Strong community involvement for local charities, football teams, churches etc


1. Confined to Detroit area only in US
2. Low market share as compared to bigger food chains


1. Expansion into other states of USA
2. Innovation and strategic engineering of menu
3. Better online Ordering for customer convenience


1. Changing trends in food consumption 
2. More health conscious consumers
3. Heavy competition in the sector



1. Lafayette Coney Island
2. Nathan’s Famous

The brandguide table above concludes the National Coney Island SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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