Saladworks SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1691

SWOT Analysis of Saladworks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food & Beverages

Tagline/ Slogan

America’s best salads


Fresh, made-to-order entrée sized salads on the go

Saladworks STP


Salad restaurants

Target Group

Young and adult health conscious individuals from upper middle class


Healthy, quickly accessible and delicious meals made from over 50 ingredients

Saladworks SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Saladworks :

1. More than 100 locations across the globe
2. Quickest prepared salads
3. “One of 10 great franchise deals” in QSR magazine
4. Diverse menu with options of customized items

5. Market leader in the Salads segment


1. Recently bought out of bankruptcy means instability
2. Absence of large volumes – lack of scale


1. International expansion can increase business
2. More innovation on the menu as there are a large number of ingredients available
3. Expansion into other states of USA


1. Threats from competition, low entry barrier
2. Threat of substitutes can hamper business

Saladworks Competition


Below are the 3 main Saladworks competitors :

1. Panera Bread company
2. Einstein Noah restaurant group
3. Subway

The brandguide table above concludes the Saladworks SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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