Tijuana Flats SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1170

SWOT Analysis of Tijuana Flats with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tijuana Flats

Parent Company

Tijuana Flats




Food & Beverages

Tagline/ Slogan

Something might offend you, but it will never be the food!


It is known for its hot sauce bars, murals and off-beat culture

Tijuana Flats STP


Tex Mex

Target Group

Busy families who have little time to cook


A fast casual tex mex restaurant that offers your family a unique fun experience

Tijuana Flats SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tijuana Flats :

1. Present in 100+ locations across many US states
2. Spent over 2.1 million dollars in community service
3. High energy, yet laid back atmosphere
4. Majority of hot sauce revenue are donated to American Red Cross

5. Not too many competitors in the segment

6. Online delivery system available


1. Confined to only a few locations
2. Limited market size as compared to  global fast food chains


1. Expansion into other states of USA
2. Outlets in college campuses
3. Acquisitions can help boost the business


1. Too many options in the category
2. Consumers moving towards healthy foods
3. Increasing tax rates

Tijuana Flats Competition


Below are the 3 main Tijuana Flats competitors :

1. Taco Bell
2. Del Taco
3. Chipotle

The brandguide table above concludes the Tijuana Flats SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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