Village Inn SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 698

SWOT Analysis of Village Inn with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Village Inn

Parent Company

American Blue Ribbon Holdings




Food and Beverages

Tagline/ Slogan

Serving America what America wants


Great tasting food and extra friendly service in a clean and comfortable family environment



Breakfast segment

Target Group



Visit with your family when you are hungry for simpler pleasure of life

SWOT Analysis


1. More than 200+ locations in west and Midwest of USA
2. Their pies have won numerous awards from American Pie council
3. Placed in all vacation spots
4. Very successfully developed their own franchise model

5. Going strong since 1958

6. Strong brand recognition in the area and lot of loyal customers


1. Present In very few states of the USA
2. Low market share as compared to global fast food chains


1. Expansion into other states of USA
2. Introducing new menu and offers to attract old and new customers
3. Provide lodging facilities


1. Too many options available in the segment
2. Consumers prefer breakfast at home
3. Consumers prefer having healthy homemade food for breakfast



1. The Original Pancake house
2. Waffle house
3. Denny’s

The table above concludes the Village Inn SWOT analysis along with its marketing and brand parameters.


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