Joes Crab Shack SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 971

SWOT Analysis of Joes Crab Shack with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Joes Crab Shack

Parent Company

Ignite Restaurant Group




Food & Beverage

Tagline/ Slogan

Peace, love & crabs


crab buckets & stuffed shrimp, plus American comfort dishes.



People who love pizzas & casual dining out

Target Group

Family , kids , youth , elders


American chain of beach-themed seafood casual dining

SWOT Analysis


1. High Quality sea food at over 140 locations in US

2. Diverse menu ranging from crabs to shrimp to lobster.

3. Many of the locations are on waterfront property with large patio seating areas, built to resemble an old beachfront property. It gives a perfect shore experience

4. It has a popular gift shop that sells facetious T-shirts which is a popular way to advertise Joe’s seafood choices

5. Immensely popular 100% shore campaign that resonates really well with the consumers.

6. For health conscious customers they have gluten free menu

7. Partnership with different philanthropic organizations like Autism Speaks & No hungry Kid


1. Seasonality component in sales can affect business operations in long run

2. Intense competition means limited market share


1. It has around 140 locations in US , so there is ample opportunity for growth

2. Target the emerging Asian market

3. More advertising and marketing through TVCs, print and online media


1. Lot of competitors selling crab related dishes

2. Growing competition from other international & local brands which means threats of declining market share

3. Increasing operating cost (logistics, real estate ) which can decrease the profits



1. Red Lobster

2. Bonefish Grill

3. Long John Silvers

The table above concludes the Joes Crab Shack SWOT analysis along with its marketing and brand parameters.


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