Taco Bueno SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 819

SWOT Analysis of Taco Bueno with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taco Bueno

Parent Company

Palladium equity partners




Food and Beverages

Tagline/ Slogan

It’s more Bueno!


Fresh ingredients and dishes made from scratch



Mexican food

Target Group

Young people aged 16-25


Feel the difference in taste that arises from the use of fresh ingredients made from scratch

SWOT Analysis


1. Going strong since 1967
2. 170+ restaurants across USA and over 3500 employees
3. Throwback Thursday promotion a huge hit
4. Buenoheads promotion a huge success

5. Lots of innovations on the menu

6. Online ordering available

7. References in popular TV shows


1. Intense competition means limited market share
2. Franchise management can be a concern for


1. Expansion into international markets
2. Introduce home delivery
3. Acquisition can boost business operations


1. Health concerns among consumers
2. High labor intensity means increased variation in service quality across restaurants
3. Lots of substitutes available



1. Del Taco
2. Taco Bell
3. Smokin Joes

The table above concludes the Taco Bueno SWOT analysis along with its marketing and brand parameters.


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