Taco Bueno SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1475

SWOT analysis of Taco Bueno analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Taco Bueno SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Taco Bueno to benchmark its business & performance as compared to the competitors and industry. Taco Bueno is one of the leading brands in the food & beverages sector. The table below also lists the top Taco Bueno competitors and elaborates Taco Bueno market segmentation, target group, positioning & Unique Selling Proposition (USP).

Taco Bueno SWOT, Competitors, Marketing STP & Brand analysis Table
Taco Bueno Brand Analysis
Parent Company

Palladium equity partners




Food & Beverages

Tagline/ Slogan

It’s more Bueno!


Fresh ingredients and dishes made from scratch

Taco Bueno STP

Mexican food

Target Group

Young people aged 16-25


Feel the difference in taste that arises from the use of fresh ingredients made from scratch

Taco Bueno SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taco Bueno. Strengths are:

1. Going strong since 1967
2. 170+ restaurants across USA and over 3500 employees
3. Throwback Thursday promotion a huge hit
4. Buenoheads promotion a huge success

5. Lots of innovations on the menu

6. Online ordering available

7. References in popular TV shows


Here are the weaknesses in the Taco Bueno SWOT Analysis:

1. Intense competition means limited market share
2. Franchise management can be a concern for


Following are the Opportunities in Taco Bueno SWOT Analysis:

1. Expansion into international markets
2. Introduce home delivery
3. Acquisition can boost business operations


The threats in the SWOT Analysis of Taco Bueno are as mentioned:

1. Health concerns among consumers
2. High labor intensity means increased variation in service quality across restaurants
3. Lots of substitutes available

Taco Bueno Competition

Below are the top 3 Taco Bueno competitors:

1. Del Taco
2. Taco Bell
3. Smokin Joes

The brandguide table above concludes the Taco Bueno SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Taco Bueno. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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