Runza SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 981

SWOT Analysis of Runza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food and Beverages


Specialises in ethnic cuisine



Fast Food

Target Group

Youngsters and kids


Crazyness in food that makes you a runzatic

SWOT Analysis


1. Going strong since 1949
2. Popular brand image as a drive in restaurant
3. Strong seller in football games
4. Various programs for kids for over 12 years
5. Raised more than $300,000 for schools and libraries
6. Displays student art in stores
7. Wide variety of foods and beverages available at stores


1. Present in only in a few locations as compared to international food chains
2. Limited marketing and advertising activities


1. Expansion into other locations of USA
2. Innovation on menu
3. Acquisitions of smaller restaurant brands can improve its position more
4. Move into other sports stadiums as well


1. Health concerns among consumers
2. Business dependent on sports seasons
3. Changing tastes of consumers



1. KFC
2. Burger King
3. McDonalds

The brandguide table above concludes the Runza SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Runza. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: