Long Horn steakhouse SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 845

SWOT Analysis of Long Horn steakhouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Long Horn steakhouse

Parent Company

Darden Restaurants




Food & Beverage

Tagline/ Slogan

At LongHorn we keep it fresh


Offers one of the best fine quality steak



Steak Lovers

Target Group

People of all age groups , middle to high income groups


American casual dining restaurant chain

SWOT Analysis


1. Online ordering facility is available at nearly all 400 restaurants

2. They have some very good margaritas like the strawberry margarita or the signature perfect margarita

3. The lunch menu also features over 30 different combinations, including LongHorn salads and Steakhouse burgers

4. Good incentives like when you join the long horn eclub you get a free appetizer

5. Strong brand recognition over a wide geographic market

6. Great focus on diversity as it was recognized by two leading Hispanic publications for its commitment to diversity in its business practices and among its family of restaurants

7. It has a clear and strong ethics policy – consequences are clearly defined and all employees are made aware of the policy.


1. Limited presence of the brand compared to bigger restaurant chains

2. Intense competition means limited differentiation and slow market share growth


1. Address every opportunity to reduce costs through improved operations

2. More expansion overseas

3. Better training, better tools can help (including improved IT systems).


1. Increasing labor costs and recent issues regarding minimum wage standards

2. The struggling economy is making it more difficult to meet the increasing minimum wage

3. With the economic recession, many families do not eat out as often



1. Outback Steakhouse

2. Fleming’s bar steakhouse & wine bar

3. Texas roadhouse

The table above concludes the Long Horn steakhouse SWOT analysis along with its marketing and brand parameters.


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