Outback Steakhouse SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Outback Steakhouse analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Outback Steakhouse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Outback Steakhouse to benchmark its business & performance as compared to the competitors and industry. As of 2020, Outback Steakhouse is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Outback Steakhouse competitors and includes Outback Steakhouse target market, segmentation, positioning & Unique Selling Proposition (USP).

Outback Steakhouse SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Outback Steakhouse

Parent Company

Bloomin Brands

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Always fresh in the outback

USP

All meat is heavily seasoned; there is a many spice blend for the steaks themselves. It fries its food in beef tallow, and uses real butter and heavy cream in many dishes, The Bloomin' Onion is a signature Outback item

Outback Steakhouse STP
Outback Steakhouse Segmentation

People who love steaks

Outback Steakhouse Target Market

Family , kids , college goers

Outback Steakhouse Positioning

Australian-themed American casual dining restaurant chain

Outback Steakhouse SWOT Analysis
Outback Steakhouse Strengths

Below are the Strengths in the SWOT Analysis of Outback Steakhouse:

1. Outback's bar selections are highly regionalized depending on local taste & preference

2. Outback serves Foster's Lager; an Australian brand of beverage exported around the world.

3. In Malaysia, Outback Steakhouse offers a pork-free menu to cater for Muslim customers

4. More than 1200 restaurants in 20+ countries

5. Outback also offers a gluten free menu for its normal menu items with slight variations. Outback has recently added gluten free beverage choices like  Angry Orchard cider & "light style" option to the menu

6. Outback also sponsors the NCAA football Outback Bowl & Heineken USA, high community involvement through donations & sponsorship.

7. Online ordering facility is there

Outback Steakhouse Weaknesses

Here are the weaknesses in the Outback Steakhouse SWOT Analysis:

1. Some journals have allegedly claimed the food to be unhealthy

2. Intense competition means limited market share and lack of clear differentiation in offerings

Outback Steakhouse Opportunities

Following are the Opportunities in Outback Steakhouse SWOT Analysis:

1. Can include more range of breakfast menu items

2. Can improve the service so that people have to wait less

3. Can expand in more areas as it is a popular steakhouse

4. Have more price range points to cater to all types of segments

Outback Steakhouse Threats

The threats in the SWOT Analysis of Outback Steakhouse are as mentioned:

1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits

Outback Steakhouse Competition
Competitors

Below are the top 3 Outback Steakhouse competitors:

1. Long Horn Steakhouse

2. Val’s steakhouse

3. Bullshead restaurant


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Outback Steakhouse. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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