Penn Station SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 567

SWOT Analysis of Penn Station with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Penn Station

Parent Company

Penn Station




Food & Beverage

Tagline/ Slogan

You are special; East Coast Sub


Mouthwatering Grilled East Coast Style submarine sandwiches & fine grilled subs



Sub loving customers

Target Group

People of all income & age groups


Casual dining restaurant

SWOT Analysis


1. All sandwiches are prepared fresh in full view of the customer using delicious hearth-baked bread, USDA steak and the finest meats, cheeses and vegetables

2. Freshly prepared dishes for all the customers

3. It is spread across many states in US with close to 300 restaurants

4. Colorful artwork, background music, television for customer viewing

5. Excellent ratings & feedback on customer review sites

6. Reasonable prices & fast service

7. It was awarded the Best Sandwich Brand by Nation's Restaurant News

8. It has good community engagement programs like the Student Athlete Program , Random act of kindness programs


1. Intense competition from similar restaurants means limited market share

2.  No international presence


1. Including more varieties in menu

2. Including Wifi as it doesn’t involve much of a cost & adds to great convenience of the customers

3. Reach to a wider audience in USA and also tapping international customers


1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits

3. US food & drug regulations



1. Subway

2. Charley’s grilled subs

3. Burapa Cafe

4. Firehouse subs

The table above concludes the Penn Station SWOT analysis along with its marketing and brand parameters.


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