Redstone American Grill SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 638
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SWOT Analysis of Redstone American Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Redstone American Grill

Parent Company

Redstone American Grill, Inc

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Spirited, rugged and romantic

USP

Slick modern grill house with a diverse wine list, serving wood-fired steaks, seafood & sandwiches

Redstone American Grill STP

Segment

People who love grilled food

Target Group

Upscale professionals in upper middle class affluent sub-urban areas

Positioning

Australian-themed American casual dining restaurant chain

Redstone American Grill SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Redstone American Grill :

1. Excellent ratings in customer reviews portals, magazine & others

2. Great ambience both indoors & outdoors -Spirited, rugged, and romantic

3. Staff service is friendly, fast and courteous

4. Private dining facility is also there

5. Wood Fire grill is very good & delicious

6. High quality food

7. Exclusive wine collection

8. Parking area , garage & Take –out  facilities

Weaknesses

1. Intense competition in the segment means limited market share

2. Very limited presence and no international presence

Opportunities

1. Opening up new outlets in different geographies by 
having more tie ups with franchisees & opening company owned outlets 
2. Expansion of product portfolio

3.Develop better marketing expertise as compared to other brands

Threats

1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits

Redstone American Grill Competition

Competitors

Below are the 3 main Redstone American Grill competitors :

1. TGI Fridays

2. The walrus , oyster & Ale house

3. Old Hickory Steakhouse


The brandguide table above concludes the Redstone American Grill SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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