Roy’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 628

SWOT Analysis of Roy’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Bloomin Brands




Food & beverages

Tagline/ Slogan

Hawaiin Fusion Cuisine


They specialize in Hawaiian and Asian fusion cuisine, with a focus on seafood



Hawaiin food lovers

Target Group

Kids. Family , college goers


American restaurant chain

SWOT Analysis


1. European techniques, Hawaii special & Pacific Rim cuisine which creates a superior blend of taste & experience.

2. Warm from-the-heart hospitality

3. Private dining facility is there which can be hold to conduct private parties & different type of packages are available which can be customized

4. Famous Aloha Hour when incredible dishes are available at great price points Ex- specialty cocktails are affordable

5. They run exciting offers like winning tickets to Hawaii food festival , exclusive varietals from California wine maker Patz & Hall

6. They have some very popular like Crispy Pork & steamed Buns, Wagyu Burger, Tempura crusted Ahi roll.


1. It is present in very limited areas means limited brand awareness and market share

2. Takeaway & delivery option not present


1. Expanding overseas, currently it has very few outlets. So a lot more avenues for it to expand

2. Having wifi, party rooms , taking private reservations for it


1. People moving away from fast food

2. Well-established players dominating market share

3. Many similar players in the market providing similar products



1. Bonefish Grill

2. Tadish Grill

3. Bubba gump shrimp & company

The table above concludes the Roy’s SWOT analysis along with its marketing and brand parameters.


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