Which Wich? SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2158

SWOT Analysis of Which Wich? with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Which Wich?

Parent Company

Which Wich




Food & Beverages

Tagline/ Slogan

Superior Sandwiches


Complete control and time given to consumers to create something

Which Wich? STP



Target Group



Healthy customizable sandwiches

Which Wich? SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Which Wich? :

1. Present in 300+ locations across USA
2. Growing very fast as a relatively new player in the market
3. Consistent profits in recent years
4. Full customization possible with products
5. Present online as well
6. Innovative Ordering processes in place
7. The chain has been awarded a lot 


1. Liquidity issues
2. Lack of experience at the top management


1. International expansion
2. Acquisitions
3. Mergers


1. Low barrier of entry for new players in the segment
2. Increasing tax rates
3. Changing tastes of consumers

Which Wich? Competition


Below are the 3 main Which Wich? competitors :

1. Subway
2. Potbelly Sandwich Shop
3. Firehouse Subs

The brandguide table above concludes the Which Wich? SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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