RA Sushi SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1189

SWOT Analysis of RA Sushi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RA Sushi

Parent Company

Benihana Inc.




Food and Beverages


No other place like it – vibrant music and great atmosphere



Japanese food

Target Group

Youngsters and Young adults


A great place to hang out with friends while having Japanese cuisine in the midst of a lively crowd

SWOT Analysis


1. Unique atmosphere that is attractive to consumers
2. Going strong for over 25 years
3. Has sold over a million las vegas rolls
4. Voted best restaurant in multiple local newspapers and tabloids

5. Has raised over a million dollars for charity

6. Strong revenues in recent years


1. Present in limited locations
2. Not popular in areas where it I not present
3. Lacks online presence


1. Expansion into other regions and states
2. Acquisitions 
3. Mergers


1. Changing consumer preferences
2. Regular lawsuits against the owners
3. Health consciousness among consumers



1. Yoshinoya
2. Matsua
3. Sukiya

The table above concludes the RA Sushi SWOT analysis along with its marketing and brand parameters.


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