RA Sushi SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2896

SWOT analysis of RA Sushi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In RA Sushi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like RA Sushi to benchmark its business & performance as compared to the competitors and industry. RA Sushi is one of the leading brands in the food & beverages sector. The table below also lists the top RA Sushi competitors and elaborates RA Sushi market segmentation, target group, positioning & Unique Selling Proposition (USP).

RA Sushi SWOT, Competitors, Marketing STP & Brand analysis Table

RA Sushi

Parent Company

Benihana Inc.




Food and Beverages


No other place like it – vibrant music and great atmosphere



Japanese food

Target Group

Youngsters and Young adults


A great place to hang out with friends while having Japanese cuisine in the midst of a lively crowd

SWOT Analysis


1. Unique atmosphere that is attractive to consumers
2. Going strong for over 25 years
3. Has sold over a million las vegas rolls
4. Voted best restaurant in multiple local newspapers and tabloids

5. Has raised over a million dollars for charity

6. Strong revenues in recent years


1. Present in limited locations
2. Not popular in areas where it I not present
3. Lacks online presence


1. Expansion into other regions and states
2. Acquisitions 
3. Mergers


1. Changing consumer preferences
2. Regular lawsuits against the owners
3. Health consciousness among consumers



1. Yoshinoya
2. Matsua
3. Sukiya

The brandguide table above concludes the RA Sushi SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to RA Sushi. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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