The Original Italian Pie SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2883

SWOT analysis of The Original Italian Pie analyses the brand/company with its strengths, weaknesses, opportunities & threats. In The Original Italian Pie SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Original Italian Pie to benchmark its business & performance as compared to the competitors and industry. The Original Italian Pie is one of the leading brands in the food & beverages sector. The table below also lists the top The Original Italian Pie competitors and elaborates The Original Italian Pie market segmentation, target group, positioning & Unique Selling Proposition (USP).

The Original Italian Pie SWOT, Competitors, Marketing STP & Brand analysis Table

The Original Italian Pie

Parent Company

The Original Italian Pie




Food and Beverages


Flavor combinations above and beyond Sausage and Pepperoni



Italian-American cuisine

Target Group

Teenagers and young adults


Authentic Italian specialties

SWOT Analysis


1. Going strong for over 20 years
2. One of the fastest growing chains in the last 2 decades
3. Organizes multiple fundraisers for various charity programs
4. Consistent revenues in the recent years

5. Gourme pizzas are very popular among the consumers


1. Present in only South east of USA
2. Liquidity issues
3. Low spending on marketing
4. Lacks online presence


1. Expansion into other regions of USA
2. Acquisitions
3. Mergers


1. Too many new entrants in the segment
2. Increasing tax rates
3. Growing health concerns among consumers.



1. Pizza Hut
2. Papa John’s
3. Papa Murphy’s

The brandguide table above concludes the The Original Italian Pie SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Original Italian Pie. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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