The Original Italian Pie SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 979
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SWOT Analysis of The Original Italian Pie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Original Italian Pie

Parent Company

The Original Italian Pie

Category

Restaurants

Sector

Food and Beverages

USP

Flavor combinations above and beyond Sausage and Pepperoni

STP

Segment

Italian-American cuisine

Target Group

Teenagers and young adults

Positioning

Authentic Italian specialties

SWOT Analysis

Strengths

1. Going strong for over 20 years
2. One of the fastest growing chains in the last 2 decades
3. Organizes multiple fundraisers for various charity programs
4. Consistent revenues in the recent years

5. Gourme pizzas are very popular among the consumers

Weaknesses

1. Present in only South east of USA
2. Liquidity issues
3. Low spending on marketing
4. Lacks online presence

Opportunities

1. Expansion into other regions of USA
2. Acquisitions
3. Mergers

Threats

1. Too many new entrants in the segment
2. Increasing tax rates
3. Growing health concerns among consumers.

Competition

Competitors

1. Pizza Hut
2. Papa John’s
3. Papa Murphy’s


The table above concludes the The Original Italian Pie SWOT analysis along with its marketing and brand parameters.

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