The Original Italian Pie SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1183

SWOT Analysis of The Original Italian Pie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Original Italian Pie

Parent Company

The Original Italian Pie




Food and Beverages


Flavor combinations above and beyond Sausage and Pepperoni



Italian-American cuisine

Target Group

Teenagers and young adults


Authentic Italian specialties

SWOT Analysis


1. Going strong for over 20 years
2. One of the fastest growing chains in the last 2 decades
3. Organizes multiple fundraisers for various charity programs
4. Consistent revenues in the recent years

5. Gourme pizzas are very popular among the consumers


1. Present in only South east of USA
2. Liquidity issues
3. Low spending on marketing
4. Lacks online presence


1. Expansion into other regions of USA
2. Acquisitions
3. Mergers


1. Too many new entrants in the segment
2. Increasing tax rates
3. Growing health concerns among consumers.



1. Pizza Hut
2. Papa John’s
3. Papa Murphy’s

The table above concludes the The Original Italian Pie SWOT analysis along with its marketing and brand parameters.


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