Mother Dairy Plain Dahi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Mother Dairy Plain Dahi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mother Dairy Plain Dahi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mother Dairy Plain Dahi to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mother Dairy Plain Dahi is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mother Dairy Plain Dahi competitors and includes Mother Dairy Plain Dahi target market, segmentation, positioning & Unique Selling Proposition (USP).

Mother Dairy Plain Dahi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Mother Dairy Plain Dahi

Parent Company

Mother Dairy

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

India’s No.1 Milk brand

USP

Well packaged natural curd without any preservative

Mother Dairy Plain Dahi STP
Mother Dairy Plain Dahi Segmentation

People who directly eat curd or use curd in cooking

Mother Dairy Plain Dahi Target Market

Any age group (children and adults alike)

Mother Dairy Plain Dahi Positioning

As a good quality, creamy and natural curd

Mother Dairy Plain Dahi SWOT Analysis
Mother Dairy Plain Dahi Strengths

Below are the Strengths in the SWOT Analysis of Mother Dairy Plain Dahi:

1. Brand name of Mother Dairy
2. Natural curd without any preservatives
3. Available in packs of 90 grams, 200 grams, 400 grams & 2 kg

4. Affordable price
5. Good distribution through the many Mother Dairy centres

Mother Dairy Plain Dahi Weaknesses

Here are the weaknesses in the Mother Dairy Plain Dahi SWOT Analysis:

1.Perishable item-shelf life of 7 days
2.Competition from local milk dairies

3.Less advertising and limited availability across India

Mother Dairy Plain Dahi Opportunities

Following are the Opportunities in Mother Dairy Plain Dahi SWOT Analysis:

1.Curd is very much a part of Indian food, so there is a constant demand
2.Tap the export market
3.Advertise the product to attract the target customers

Mother Dairy Plain Dahi Threats

The threats in the SWOT Analysis of Mother Dairy Plain Dahi are as mentioned:

1.Competition from other curd makers, especially local dairies
2.Home made curd is an easy and cheap way to obtain fresh and natural curd

Mother Dairy Plain Dahi Competition
Competitors

Below are the top 4 Mother Dairy Plain Dahi competitors:

1.Amul Mastidahi
2.Nestle Dahi
3.Curd from local dairies

4. Home made curd


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mother Dairy Plain Dahi. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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