Nissin Chow Mein SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2630

SWOT Analysis of Nissin Chow Mein with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissin Chow Mein

Parent Company

Nissin Foods




Food & Beverages

Tagline/ Slogan

Find enlightenment with Nissin Chow Mein; Noodle on; Learn the way of the noodles


Fast to cook chinese

Nissin Chow Mein STP


Fast to prepare- Microwave meal

Target Group

Younger population from urban areas


A pan-fried noodle product

Nissin Chow Mein SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nissin Chow Mein :

1.Eight exotic flavors

2.Styrofoam packaging which is quite attractive

3.Microwavable easy to prepare food

4.Reasonable priced, safety and hygiene, and long shelf life of product

60% of market share of Nissin brand
5. Good availability and distribution through retails stores


1.Some flavors not received properly in market like spicy chicken flavor

2.Limited brand awareness compared to leading fast-food ready to cook brands


1.Rising income of middle class economies such as BRICS nations

2.Changing lifestyle causing increase consumption fast to prepare food
3. Tapping DINKS and bachelors staying in urban areas


1.Emerging competition from various brands

2.Brand switching cost is very low

3. Local brands and restaurants

Nissin Chow Mein Competition


Below are the 4 main Nissin Chow Mein competitors :

1. Maggi
2.La Choy


4.Pot Noodles

The brandguide table above concludes the Nissin Chow Mein SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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