Nissin Chow Mein SWOT Analysis, USP & Competitors

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SWOT Analysis of Nissin Chow Mein with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissin Chow Mein

Parent Company

Nissin Foods




Foods and beverages

Tagline/ Slogan

Find enlightenment with Nissin Chow Mein; Noodle on; Learn the way of the noodles


Fast to cook chinese



Fast to prepare- Microwave meal

Target Group

Younger population from urban areas


A pan-fried noodle product

SWOT Analysis


1.Eight exotic flavors

2.Styrofoam packaging which is quite attractive

3.Microwavable easy to prepare food

4.Reasonable priced, safety and hygiene, and long shelf life of product

60% of market share of Nissin brand
5. Good availability and distribution through retails stores


1.Some flavors not received properly in market like spicy chicken flavor

2.Limited brand awareness compared to leading fast-food ready to cook brands


1.Rising income of middle class economies such as BRICS nations

2.Changing lifestyle causing increase consumption fast to prepare food
3. Tapping DINKS and bachelors staying in urban areas


1.Emerging competition from various brands

2.Brand switching cost is very low

3. Local brands and restaurants



1. Maggi
2.La Choy


4.Pot Noodles

The table above concludes the Nissin Chow Mein SWOT analysis along with its marketing and brand parameters.


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