Nissin Chow Mein SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nissin Chow Mein analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissin Chow Mein SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissin Chow Mein to benchmark its business & performance as compared to the competitors and industry. Nissin Chow Mein is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nissin Chow Mein competitors and includes Nissin Chow Mein target market, segmentation, positioning & Unique Selling Proposition (USP).

Nissin Chow Mein SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Nissin Chow Mein

Parent Company

Nissin Foods

Category

Noodles

Sector

Food & Beverages

Tagline/ Slogan

Find enlightenment with Nissin Chow Mein; Noodle on; Learn the way of the noodles

USP

Fast to cook chinese

Nissin Chow Mein STP
Nissin Chow Mein Segmentation

Fast to prepare- Microwave meal

Nissin Chow Mein Target Market

Younger population from urban areas

Nissin Chow Mein Positioning

A pan-fried noodle product

Nissin Chow Mein SWOT Analysis
Nissin Chow Mein Strengths

Below are the Strengths in the SWOT Analysis of Nissin Chow Mein:

1.Eight exotic flavors

2.Styrofoam packaging which is quite attractive

3.Microwavable easy to prepare food

4.Reasonable priced, safety and hygiene, and long shelf life of product

60% of market share of Nissin brand
5. Good availability and distribution through retails stores

Nissin Chow Mein Weaknesses

Here are the weaknesses in the Nissin Chow Mein SWOT Analysis:

1.Some flavors not received properly in market like spicy chicken flavor

2.Limited brand awareness compared to leading fast-food ready to cook brands

Nissin Chow Mein Opportunities

Following are the Opportunities in Nissin Chow Mein SWOT Analysis:

1.Rising income of middle class economies such as BRICS nations

2.Changing lifestyle causing increase consumption fast to prepare food
3. Tapping DINKS and bachelors staying in urban areas

Nissin Chow Mein Threats

The threats in the SWOT Analysis of Nissin Chow Mein are as mentioned:

1.Emerging competition from various brands

2.Brand switching cost is very low

3. Local brands and restaurants

Nissin Chow Mein Competition
Competitors

Below are the top 4 Nissin Chow Mein competitors:

1. Maggi
2.La Choy

3.Knorr

4.Pot Noodles


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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