Nissin Chow Noodles SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nissin Chow Noodles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissin Chow Noodles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissin Chow Noodles to benchmark its business & performance as compared to the competitors and industry. Nissin Chow Noodles is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nissin Chow Noodles competitors and includes Nissin Chow Noodles target market, segmentation, positioning & Unique Selling Proposition (USP).

Nissin Chow Noodles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Nissin Chow Noodles

Parent Company

Nissin Foods




Food & Beverages

Tagline/ Slogan

Premium straight cut noodles


Classic wider and flatter noodles to hold more sauce

Nissin Chow Noodles STP
Nissin Chow Noodles Segmentation

Fast to prepare microwavable meal

Nissin Chow Noodles Target Market

Younger population from urban areas

Nissin Chow Noodles Positioning

Classic Microwavable chow noodles

Nissin Chow Noodles SWOT Analysis
Nissin Chow Noodles Strengths

Below are the Strengths in the SWOT Analysis of Nissin Chow Noodles:

1.Complete microwavable meal

2.Come in four different flavors

3.Safe,  hygiene and long shelf life of product
4. Good distribution and availability at multi-brand food retail stores
5. Present in countries like Brazil, Hong Kong, India, Japan, Mexico & Thailand

Nissin Chow Noodles Weaknesses

Here are the weaknesses in the Nissin Chow Noodles SWOT Analysis:

1. Limited advertising & brand awareness as compared to leading noodle brands
2. Still trying to penetrate the global market

Nissin Chow Noodles Opportunities

Following are the Opportunities in Nissin Chow Noodles SWOT Analysis:

1. Rising income of middle class economies such as BRICS nations

2. Changing lifestyle causing increase consumption fast to prepare food

Nissin Chow Noodles Threats

The threats in the SWOT Analysis of Nissin Chow Noodles are as mentioned:

1.Emerging competition from various brands

2.Brand switching cost is very low

3.Local brands taking the market share



Below are the top 5 Nissin Chow Noodles competitors:

1.La Choy

2.Annie Chun’s

3.Simply Asia

4.Nestle Maggi

5.Lucky me

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nissin Chow Noodles. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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