Nissin Chow Noodles SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7076

SWOT analysis of Nissin Chow Noodles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissin Chow Noodles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissin Chow Noodles to benchmark its business & performance as compared to the competitors and industry. Nissin Chow Noodles is one of the leading brands in the food & beverages sector. The table below also lists the top Nissin Chow Noodles competitors and elaborates Nissin Chow Noodles market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nissin Chow Noodles SWOT, Competitors, Marketing STP & Brand analysis Table

Nissin Chow Noodles

Parent Company

Nissin Foods




Food & Beverages

Tagline/ Slogan

Premium straight cut noodles


Classic wider and flatter noodles to hold more sauce

Nissin Chow Noodles STP

Fast to prepare microwavable meal

Target Group

Younger population from urban areas


Classic Microwavable chow noodles

Nissin Chow Noodles SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nissin Chow Noodles. Strengths are:

1.Complete microwavable meal

2.Come in four different flavors

3.Safe,  hygiene and long shelf life of product
4. Good distribution and availability at multi-brand food retail stores
5. Present in countries like Brazil, Hong Kong, India, Japan, Mexico & Thailand


Here are the weaknesses in the Nissin Chow Noodles SWOT Analysis:

1. Limited advertising & brand awareness as compared to leading noodle brands
2. Still trying to penetrate the global market


Following are the Opportunities in Nissin Chow Noodles SWOT Analysis:

1. Rising income of middle class economies such as BRICS nations

2. Changing lifestyle causing increase consumption fast to prepare food


The threats in the SWOT Analysis of Nissin Chow Noodles are as mentioned:

1.Emerging competition from various brands

2.Brand switching cost is very low

3.Local brands taking the market share



Below are the top 5 Nissin Chow Noodles competitors:

1.La Choy

2.Annie Chun’s

3.Simply Asia

4.Nestle Maggi

5.Lucky me

The brandguide table above concludes the Nissin Chow Noodles SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nissin Chow Noodles. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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