Nissin Chow Noodles SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5577

SWOT Analysis of Nissin Chow Noodles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissin Chow Noodles

Parent Company

Nissin Foods




Food & Beverages

Tagline/ Slogan

Premium straight cut noodles


Classic wider and flatter noodles to hold more sauce

Nissin Chow Noodles STP


Fast to prepare microwavable meal

Target Group

Younger population from urban areas


Classic Microwavable chow noodles

Nissin Chow Noodles SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nissin Chow Noodles :

1.Complete microwavable meal

2.Come in four different flavors

3.Safe,  hygiene and long shelf life of product
4. Good distribution and availability at multi-brand food retail stores
5. Present in countries like Brazil, Hong Kong, India, Japan, Mexico & Thailand


1. Limited advertising & brand awareness as compared to leading noodle brands
2. Still trying to penetrate the global market


1. Rising income of middle class economies such as BRICS nations

2. Changing lifestyle causing increase consumption fast to prepare food


1.Emerging competition from various brands

2.Brand switching cost is very low

3.Local brands taking the market share

Nissin Chow Noodles Competition


Below are the 5 main Nissin Chow Noodles competitors :

1.La Choy

2.Annie Chun’s

3.Simply Asia

4.Nestle Maggi

5.Lucky me

The brandguide table above concludes the Nissin Chow Noodles SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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