Nissin Souper Meal SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1773

SWOT Analysis of Nissin Souper Meal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissin Souper Meal

Parent Company

Nissin Foods




Food & Beverages

Tagline/ Slogan

Just right for larger appetite


Soupy plus noodles

Nissin Souper Meal STP


Fast to prepare microwavable meal

Target Group

Younger people with large appetite


A big-serving packaged product

Nissin Souper Meal SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nissin Souper Meal :

1. Innovative and attractive packaging.

2. “Souper meal challenge” with launch

3. Four different flavors and availability

4. Microwave only product means easy to cook
5. Good availability though multi-retail food band stores


1. Limited advertising & brand awareness as compared to leading noodle brands
2. Still trying to penetrate the global market


1. Rising income of middle class economies such as BRICS nations

2. Changing lifestyle causing increase consumption fast to prepare food


1.Emerging competition from various brands

2.Brand switching cost is very low

3.Local brands taking the market share

Nissin Souper Meal Competition


Below are the 5 main Nissin Souper Meal competitors :

1.La Choy

2.Annie Chun’s

3.Simply Asia

4.Nestle Maggi

5.Lucky me

The brandguide table above concludes the Nissin Souper Meal SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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