Nissin Souper Meal SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1444

SWOT Analysis of Nissin Souper Meal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissin Souper Meal

Parent Company

Nissin Foods




Foods and beverages

Tagline/ Slogan

Just right for larger appetite


Soupy plus noodles



Fast to prepare microwavable meal

Target Group

Younger people with large appetite


A big-serving packaged product

SWOT Analysis


1. Innovative and attractive packaging.

2. “Souper meal challenge” with launch

3. Four different flavors and availability

4. Microwave only product means easy to cook
5. Good availability though multi-retail food band stores


1. Limited advertising & brand awareness as compared to leading noodle brands
2. Still trying to penetrate the global market


1. Rising income of middle class economies such as BRICS nations

2. Changing lifestyle causing increase consumption fast to prepare food


1.Emerging competition from various brands

2.Brand switching cost is very low

3.Local brands taking the market share



1.La Choy

2.Annie Chun’s

3.Simply Asia

4.Nestle Maggi

5.Lucky me

The table above concludes the Nissin Souper Meal SWOT analysis along with its marketing and brand parameters.


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