Ruchi Sunrich Sunflower Oil SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ruchi Sunrich Sunflower Oil analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ruchi Sunrich Sunflower Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ruchi Sunrich Sunflower Oil to benchmark its business & performance as compared to the competitors and industry. Ruchi Sunrich Sunflower Oil is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ruchi Sunrich Sunflower Oil competitors and includes Ruchi Sunrich Sunflower Oil target market, segmentation, positioning & Unique Selling Proposition (USP).

Ruchi Sunrich Sunflower Oil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Ruchi Sunrich Sunflower Oil

Parent Company

Ruchi Soya Industries Limited

Category

Cooking oil

Sector

Food & Beverages

Tagline/ Slogan

Sunrich mein pakao, Jitna chaye Khao

USP

Value for money offering with no compromise in quality

Ruchi Sunrich Sunflower Oil STP
Ruchi Sunrich Sunflower Oil Segmentation

Food and beverages: Cooking oil

Ruchi Sunrich Sunflower Oil Target Market

Household women

Ruchi Sunrich Sunflower Oil Positioning

Oil for health conscious people

Ruchi Sunrich Sunflower Oil SWOT Analysis
Ruchi Sunrich Sunflower Oil Strengths

Below are the Strengths in the SWOT Analysis of Ruchi Sunrich Sunflower Oil:

1. More amount of Vitamin E present in the oil

2. Natural oil with light in taste

3. Oil has zero percent of cholesterol levels
4. Good distribution and availability through groceries and retail stores

Ruchi Sunrich Sunflower Oil Weaknesses

Here are the weaknesses in the Ruchi Sunrich Sunflower Oil SWOT Analysis:

1. No control on raw material as product is agro based
2. Limited brand awareness in urban areas compared to a few other brands

Ruchi Sunrich Sunflower Oil Opportunities

Following are the Opportunities in Ruchi Sunrich Sunflower Oil SWOT Analysis:

1. Developing other healthy products in the line

2. Corporate tie-up with hotels and restaurants

3. Promotion in association of health day or heart day
4. Better marketing strategies to tap the urban and rural markets

Ruchi Sunrich Sunflower Oil Threats

The threats in the SWOT Analysis of Ruchi Sunrich Sunflower Oil are as mentioned:

1. Change in food products regulations

2. As healthy oil market is growing market, emergence of competitors

3. Substitutes like unsaturated butter etc

Ruchi Sunrich Sunflower Oil Competition
Competitors

Below are the top 3 Ruchi Sunrich Sunflower Oil competitors:

1. Fortune

2. Silver Drop

3. Santushti


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ruchi Sunrich Sunflower Oil. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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