Ruchi Mahakosh Oil SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ruchi Mahakosh Oil analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ruchi Mahakosh Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ruchi Mahakosh Oil to benchmark its business & performance as compared to the competitors and industry. Ruchi Mahakosh Oil is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ruchi Mahakosh Oil competitors and includes Ruchi Mahakosh Oil target market, segmentation, positioning & Unique Selling Proposition (USP).

Ruchi Mahakosh Oil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Ruchi Mahakosh Oil

Parent Company

Ruchi Soya Industries Limited


Cooking oil


Food & Beverages

Tagline/ Slogan

Swaad ka khazana


Purity and premium taste

Ruchi Mahakosh Oil STP
Ruchi Mahakosh Oil Segmentation

Food and beverages: Cooking oil

Ruchi Mahakosh Oil Target Market

Household women

Ruchi Mahakosh Oil Positioning

Excellent oil for cooking and frying

Ruchi Mahakosh Oil SWOT Analysis
Ruchi Mahakosh Oil Strengths

Below are the Strengths in the SWOT Analysis of Ruchi Mahakosh Oil:

1. Cooking oil full of nutritional qualities

2. Contains polyunsaturated and monounsaturated fats which reduce serum cholesterol levels

3. Three variants Soyabean, Cotton seed and Groundnut

4. Product is in Green List of Greenpeace

5. Superior product quality

Ruchi Mahakosh Oil Weaknesses

Here are the weaknesses in the Ruchi Mahakosh Oil SWOT Analysis:

1. No control on price as product is agro based hence  price fluctuate according to commodity market
2. Intense competition from existing brands means limited market share
3. Brand awareness and marketing lesser than some other brands

Ruchi Mahakosh Oil Opportunities

Following are the Opportunities in Ruchi Mahakosh Oil SWOT Analysis:

1. Developing other healthy products

2. Strengthening of Mahakosh portfolio
3. More advertising to tap the urban market and better rural peneration

Ruchi Mahakosh Oil Threats

The threats in the SWOT Analysis of Ruchi Mahakosh Oil are as mentioned:

1. Change in policy of edible oil by the Government

2. The business is subject to various regulations like health department, NGO’s etc.
3. Brand switching amongst food products can affect brand



Below are the top 5 Ruchi Mahakosh Oil competitors:

1. Dhara health

2. Sweekar

3. Saffola

4. Gemini

5. Sundrop

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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