Ruchi Nutri Gold Vanaspati SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1474

SWOT Analysis of Ruchi Nutri Gold Vanaspati with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruchi Nutri Gold Vanaspati

Parent Company

Ruchi Soya Industries Limited


Cooking oil


Food and beverages

Tagline/ Slogan

Enriched with vitamins


Ideal hydrogenated vegetable fat



Food and beverages : cooking oil

Target Group

Urban household women from the middle class


Good for health

SWOT Analysis


1. Ideal for deep frying and for dishes which need to be preserved for longer duration

2. Has grainy ghee like texture and low trans fatty acid contents
3. Good distribution and availability through retail chains
4. It is a  healthy alternative to traditional vanaspati
5. Available in good packaging


1. Not able to gain large number of consumers since marketing is not as much as some other competitor brands

2. Government regulation on quantity of trans fat
3. Limited global reach which can be huge market


1. Tie-up with hotels and restaurants

2. Promotion in association with healthy day

3. Global expansion to other countries


1. Already established strong players increasing penetration

2. Change in food regulations

3. Brand switching cost is low



1. Rath


The table above concludes the Ruchi Nutri Gold Vanaspati SWOT analysis along with its marketing and brand parameters.


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