Ruchi Nutrela SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ruchi Nutrela analyses the brand by its strengths, weaknesses, opportunities & threats. In Ruchi Nutrela SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ruchi Nutrela to benchmark its business & performance as compared to the competitors. Ruchi Nutrela is one of the leading brands in the food & beverages sector.

The article below lists the Ruchi Nutrela SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ruchi Nutrela SWOT Analysis:

SWOT Analysis of Ruchi Nutrela

For Ruchi Nutrela, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ruchi Nutrela Strengths

The strengths of Ruchi Nutrela looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ruchi Nutrela :

1. Leading position in the soya foods with More than half the market share in India

2. The word Nutrela become generic for soya category

3. Continuous increase in capacity and Has build huge trust of consumers

4. Contain more protein than any dairy product

5. Good distribution and availability in multi-retail food stores
6. Good advertising through TVCs and print ads

Ruchi Nutrela Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ruchi Nutrela SWOT Analysis:

1. Agro based product, price regulated by government
2. Limited global presence and hasn’t penetrated into the rural market


Ruchi Nutrela Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ruchi Nutrela SWOT Analysis:

1. Expansion into global markets

2. Tie-up with restaurants and hotel chains

3. Promotion by having its own Nutrela cookery show or books

Ruchi Nutrela Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ruchi Nutrela are as mentioned:

1. Fast growing segment lead to emergence of various players

2. Brand switching cost is low
3. Alternate health foods for people to choose from


Ruchi Nutrela Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Ruchi Nutrela:

1. Ahaar

2. Rich pro

3. Savour

4. Lal Quilla

Hence this concludes the Ruchi Nutrela SWOT analysis.

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About Ruchi Nutrela

Ruchi Nutrela

Parent Company

Ruchi Soya Industries Limited

Category

Soya health food

Sector

Food & Beverages

Tagline/ Slogan

Add health to all your recipes, Add nutrela; Aagey Badhna Hai

USP

High protein soya granules

Ruchi Nutrela STP
Segmentation

Soya health food

Target Market

Health conscious Household women

Positioning

The most trusted soya brand in the country


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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