Ruchi Nutrela SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ruchi Nutrela analyses the brand by its strengths, weaknesses, opportunities & threats. In Ruchi Nutrela SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ruchi Nutrela to benchmark its business & performance as compared to the competitors. Ruchi Nutrela is one of the leading brands in the food & beverages sector.

The table below lists the Ruchi Nutrela SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ruchi Nutrela competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Ruchi Nutrela SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Ruchi Nutrela

Parent Company

Ruchi Soya Industries Limited

Category

Soya health food

Sector

Food & Beverages

Tagline/ Slogan

Add health to all your recipes, Add nutrela; Aagey Badhna Hai

USP

High protein soya granules

Ruchi Nutrela STP
Segment

Soya health food

Target Group

Health conscious Household women

Positioning

The most trusted soya brand in the country

SWOT Analysis of Ruchi Nutrela
Ruchi Nutrela Strengths

Below are the Strengths in the SWOT Analysis of Ruchi Nutrela:

1. Leading position in the soya foods with More than half the market share in India

2. The word Nutrela become generic for soya category

3. Continuous increase in capacity and Has build huge trust of consumers

4. Contain more protein than any dairy product

5. Good distribution and availability in multi-retail food stores
6. Good advertising through TVCs and print ads

Ruchi Nutrela Weaknesses

Here are the weaknesses in the Ruchi Nutrela SWOT Analysis:

1. Agro based product, price regulated by government
2. Limited global presence and hasn’t penetrated into the rural market

Ruchi Nutrela Opportunities

Following are the Opportunities in Ruchi Nutrela SWOT Analysis:

1. Expansion into global markets

2. Tie-up with restaurants and hotel chains

3. Promotion by having its own Nutrela cookery show or books

Ruchi Nutrela Threats

The threats in the SWOT Analysis of Ruchi Nutrela are as mentioned:

1. Fast growing segment lead to emergence of various players

2. Brand switching cost is low
3. Alternate health foods for people to choose from

Ruchi Nutrela Competition
Ruchi Nutrela Competitors

Below are the top 4 competitors of Ruchi Nutrela:

1. Ahaar

2. Rich pro

3. Savour

4. Lal Quilla


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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