Ruchi Nutrela SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2692

SWOT Analysis of Ruchi Nutrela with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruchi Nutrela

Parent Company

Ruchi Soya Industries Limited


Soya health food


Food & Beverages

Tagline/ Slogan

Add health to all your recipes, Add nutrela; Aagey Badhna Hai


High protein soya granules

Ruchi Nutrela STP


Soya health food

Target Group

Health conscious Household women


The most trusted soya brand in the country

Ruchi Nutrela SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ruchi Nutrela :

1. Leading position in the soya foods with More than half the market share in India

2. The word Nutrela become generic for soya category

3. Continuous increase in capacity and Has build huge trust of consumers

4. Contain more protein than any dairy product

5. Good distribution and availability in multi-retail food stores
6. Good advertising through TVCs and print ads


1. Agro based product, price regulated by government
2. Limited global presence and hasn’t penetrated into the rural market


1. Expansion into global markets

2. Tie-up with restaurants and hotel chains

3. Promotion by having its own Nutrela cookery show or books


1. Fast growing segment lead to emergence of various players

2. Brand switching cost is low
3. Alternate health foods for people to choose from

Ruchi Nutrela Competition


Below are the 4 main Ruchi Nutrela competitors :

1. Ahaar

2. Rich pro

3. Savour

4. Lal Quilla

The brandguide table above concludes the Ruchi Nutrela SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Ruchi Nutrela. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: