SWOT Analysis of Ruchi Nutrela with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Ruchi Nutrela | |
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Parent Company |
Ruchi Soya Industries Limited |
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Category |
Soya health food |
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Sector |
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Tagline/ Slogan |
Add health to all your recipes, Add nutrela; Aagey Badhna Hai |
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USP |
High protein soya granules |
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Ruchi Nutrela STP | |
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Segment |
Soya health food |
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Target Group |
Health conscious Household women |
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Positioning |
The most trusted soya brand in the country |
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Ruchi Nutrela SWOT Analysis | |
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Strengths |
1. Leading position in the soya foods with More than half the market share in India 2. The word Nutrela become generic for soya category 3. Continuous increase in capacity and Has build huge trust of consumers 4. Contain more protein than any dairy product 5. Good distribution and availability in multi-retail food stores |
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Weaknesses |
1. Agro based product, price regulated by government |
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Opportunities |
1. Expansion into global markets 2. Tie-up with restaurants and hotel chains 3. Promotion by having its own Nutrela cookery show or books |
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Threats |
1. Fast growing segment lead to emergence of various players 2. Brand switching cost is low |
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Ruchi Nutrela Competition | |
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Competitors |
1. Ahaar 2. Rich pro 3. Savour 4. Lal Quilla |
The brandguide table above concludes the Ruchi Nutrela SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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