Ruchi Nutrela SWOT Analysis, Competitors, STP & USP

Ruchi Nutrela

Ruchi Soya Industries Limited

Soya health food

Food & Beverages

Add health to all your recipes, Add nutrela; Aagey Badhna Hai

High protein soya granules

Soya health food

Health conscious Household women

The most trusted soya brand in the country

Below are the Strengths in the SWOT Analysis of Ruchi Nutrela:

1. Leading position in the soya foods with More than half the market share in India

2. The word Nutrela become generic for soya category

3. Continuous increase in capacity and Has build huge trust of consumers

4. Contain more protein than any dairy product

5. Good distribution and availability in multi-retail food stores
6. Good advertising through TVCs and print ads

Here are the weaknesses in the Ruchi Nutrela SWOT Analysis:

1. Agro based product, price regulated by government
2. Limited global presence and hasn’t penetrated into the rural market

Following are the Opportunities in Ruchi Nutrela SWOT Analysis:

1. Expansion into global markets

2. Tie-up with restaurants and hotel chains

3. Promotion by having its own Nutrela cookery show or books

The threats in the SWOT Analysis of Ruchi Nutrela are as mentioned:

1. Fast growing segment lead to emergence of various players

2. Brand switching cost is low
3. Alternate health foods for people to choose from

Below are the top 4 Ruchi Nutrela competitors:

1. Ahaar

2. Rich pro

3. Savour

4. Lal Quilla