Ruchi Nutrela SWOT Analysis, Competitors & USP
SWOT analysis of Ruchi Nutrela analyses the brand by its strengths, weaknesses, opportunities & threats. In Ruchi Nutrela SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ruchi Nutrela to benchmark its business & performance as compared to the competitors. Ruchi Nutrela is one of the leading brands in the food & beverages sector.
The table below lists the Ruchi Nutrela SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ruchi Nutrela competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Ruchi Nutrela | |
| Parent Company |
Ruchi Soya Industries Limited |
|---|---|
| Category |
Soya health food |
| Sector | |
| Tagline/ Slogan |
Add health to all your recipes, Add nutrela; Aagey Badhna Hai |
| USP |
High protein soya granules |
| Ruchi Nutrela STP | |
| Segment |
Soya health food |
| Target Group |
Health conscious Household women |
| Positioning |
The most trusted soya brand in the country |
| SWOT Analysis of Ruchi Nutrela | |
| Ruchi Nutrela Strengths |
Below are the Strengths in the SWOT Analysis of Ruchi Nutrela: 1. Leading position in the soya foods with More than half the market share in India 2. The word Nutrela become generic for soya category 3. Continuous increase in capacity and Has build huge trust of consumers 4. Contain more protein than any dairy product 5. Good distribution and availability in multi-retail food stores |
| Ruchi Nutrela Weaknesses |
Here are the weaknesses in the Ruchi Nutrela SWOT Analysis: 1. Agro based product, price regulated by government |
| Ruchi Nutrela Opportunities |
Following are the Opportunities in Ruchi Nutrela SWOT Analysis: 1. Expansion into global markets 2. Tie-up with restaurants and hotel chains 3. Promotion by having its own Nutrela cookery show or books |
| Ruchi Nutrela Threats |
The threats in the SWOT Analysis of Ruchi Nutrela are as mentioned: 1. Fast growing segment lead to emergence of various players 2. Brand switching cost is low |
| Ruchi Nutrela Competition | |
| Ruchi Nutrela Competitors |
Below are the top 4 competitors of Ruchi Nutrela: 1. Ahaar 2. Rich pro 3. Savour 4. Lal Quilla |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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