Kelloggs Corn Flakes SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kelloggs Corn Flakes analyses the brand by its strengths, weaknesses, opportunities & threats. In Kelloggs Corn Flakes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kelloggs Corn Flakes to benchmark its business & performance as compared to the competitors. Kelloggs Corn Flakes is one of the leading brands in the food & beverages sector.

The table below lists the Kelloggs Corn Flakes SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kelloggs Corn Flakes competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kelloggs Corn Flakes SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Kelloggs Corn Flakes

Parent Company



Breakfast cereal


Food & Beverages

Tagline/ Slogan

Give your family a bowl full of happiness every morning with Kellogg’s corn flakes


one of the oldest cereal brand

Kelloggs Corn Flakes STP

Food- breakfast cereal

Target Group

For whole family


Healthy family breakfast

SWOT Analysis of Kelloggs Corn Flakes
Kelloggs Corn Flakes Strengths

Below are the Strengths in the SWOT Analysis of Kelloggs Corn Flakes:

1. A quick breakfast product

2. Contain iron shakti and 8 essential vitamins

3. Available in five different flavors

4. A 99% fat free and no cholesterol product

5. Strong brand build up in minds of consumers

Kelloggs Corn Flakes Weaknesses

Here are the weaknesses in the Kelloggs Corn Flakes SWOT Analysis:

1. If put in milk for little long duration, wont remain crisp

2. Bit expensive for many rural and sub-urban consumers

3. As a daily breakfast meal can be little monotonous

Kelloggs Corn Flakes Opportunities

Following are the Opportunities in Kelloggs Corn Flakes SWOT Analysis:

1. Increasing income of consumers lead to increase in size of readymade food market

2. Change in lifestyle lead to increase consumption of healthy and fast food

3. Launch into various other local flavors

Kelloggs Corn Flakes Threats

The threats in the SWOT Analysis of Kelloggs Corn Flakes are as mentioned:

1. Increasing competition by both national and international players in readymade breakfast segment

2. Food and safety regulations by government

Kelloggs Corn Flakes Competition
Kelloggs Corn Flakes Competitors

Below are the top 5 competitors of Kelloggs Corn Flakes:

1. Rice Krispies

2. Golden Grahams

3. Quaker’s  Cap’n crunch

4. Mohan’s Corn Flakes

5. Retail Chain Private Labels

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kelloggs Corn Flakes. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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