Kelloggs All-Bran SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kelloggs All-Bran analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kelloggs All-Bran SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kelloggs All-Bran to benchmark its business & performance as compared to the competitors and industry. Kelloggs All-Bran is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kelloggs All-Bran competitors and includes Kelloggs All-Bran target market, segmentation, positioning & Unique Selling Proposition (USP).

Kelloggs All-Bran SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Kelloggs All-Bran

Parent Company



Breakfast cereal


Food & Beverages

Tagline/ Slogan

Feel lighter and more energetic


A high fibre product well made for digestive system

Kelloggs All-Bran STP
Kelloggs All-Bran Segmentation

Food- breakfast cereal

Kelloggs All-Bran Target Market

Middle to high income health conscious families

Kelloggs All-Bran Positioning

Delicious, nutritious fibre rich morning breakfast

Kelloggs All-Bran SWOT Analysis
Kelloggs All-Bran Strengths

Below are the Strengths in the SWOT Analysis of Kelloggs All-Bran:

1. Product contains soluble fiber which reduces chance of heart attacks

2.Provides over the half daily requirement of dietary fibre

3.A product with 13 vitamins and minerals and low in carbohydrates and fats

4.Promotion through “seven day promise” campaign

Kelloggs All-Bran Weaknesses

Here are the weaknesses in the Kelloggs All-Bran SWOT Analysis:

1. Some consumers not receptive to fibre like taste of All- Bran

2. Product is priced bit high

3. All- Bran is not sweet in taste; People prefer sweetened cereals.

Kelloggs All-Bran Opportunities

Following are the Opportunities in Kelloggs All-Bran SWOT Analysis:

1. Combination of All-Bran cereal with other cereals to add flavors

2. Tie- up with health or cookery shows

Kelloggs All-Bran Threats

The threats in the SWOT Analysis of Kelloggs All-Bran are as mentioned:

1. Increasing competition in the growing fast to cook breakfast segment

2. Food regulations by the government

Kelloggs All-Bran Competition

Below are the top 5 Kelloggs All-Bran competitors:

1. Red river cereal

2. Quaker corn bran cereal

3. Cheerios

4. Nestle fitnesse

5. Uncle Sam

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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