Kelloggs All-Bran SWOT Analysis, USP & Competitors

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SWOT Analysis of Kelloggs All-Bran with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs All-Bran

Parent Company



Breakfast cereal


Food and beverages

Tagline/ Slogan

Feel lighter and more energetic


A high fibre product well made for digestive system



Food- breakfast cereal

Target Group

Middle to high income health conscious families


Delicious, nutritious fibre rich morning breakfast

SWOT Analysis


1. Product contains soluble fiber which reduces chance of heart attacks

2.Provides over the half daily requirement of dietary fibre

3.A product with 13 vitamins and minerals and low in carbohydrates and fats

4.Promotion through “seven day promise” campaign


1. Some consumers not receptive to fibre like taste of All- Bran

2. Product is priced bit high

3. All- Bran is not sweet in taste; People prefer sweetened cereals.


1. Combination of All-Bran cereal with other cereals to add flavors

2. Tie- up with health or cookery shows


1. Increasing competition in the growing fast to cook breakfast segment

2. Food regulations by the government



1. Red river cereal

2. Quaker corn bran cereal

3. Cheerios

4. Nestle fitnesse

5. Uncle Sam

The table above concludes the Kelloggs All-Bran SWOT analysis along with its marketing and brand parameters.


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