Kelloggs Chocos SWOT Analysis, USP & Competitors

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SWOT Analysis of Kelloggs Chocos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs Chocos

Parent Company



Breakfast cereal


Food and beverages

Tagline/ Slogan

Kellogg’s chocos khao, breakfast fun banao


Chocolate attract kids



Food- breakfast cereal

Target Group

Mother and Kids seeking health delicious breakfast


Nutritious chocolaty breakfast

SWOT Analysis


1. Available in Rs 10 single serve pack

2. Whole grain product with 11 essential vitamins, minerals and fibre

3. Available in three variants to attract kids like choco duet, choco smacks, choco planet and stars

4. Promted by bear Mascot called chocos


1. Nutritional value written on pack is along with milk, so actual nutritional value of cereal is less than mentioned on pack

2. Little amount of calories are required for child growth, Kellogg’s chocos don’t have calories


1. Increasing disposable income

2. Change in lifestyle of consumers , lack of time increase consumption of readymade food


1. Increasing competition in readymade breakfast segment

2. Food regulations by government



1. Chocolate lucky charm

2. Torto magic tiger

3. Tilo’s bio choco crunchy

4. Choco Snaps

5. Choco Bombs

6. Familia Swiss choco bits

The table above concludes the Kelloggs Chocos SWOT analysis along with its marketing and brand parameters.


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