Kelloggs Chocos SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kelloggs Chocos analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kelloggs Chocos SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kelloggs Chocos to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kelloggs Chocos is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kelloggs Chocos competitors and includes Kelloggs Chocos target market, segmentation, positioning & Unique Selling Proposition (USP).

Kelloggs Chocos SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Kelloggs Chocos

Parent Company

Kelloggs

Category

Breakfast cereal

Sector

Food & Beverages

Tagline/ Slogan

Kellogg’s chocos khao, breakfast fun banao

USP

Chocolate attract kids

Kelloggs Chocos STP
Kelloggs Chocos Segmentation

Food- breakfast cereal

Kelloggs Chocos Target Market

Mother and Kids seeking health delicious breakfast

Kelloggs Chocos Positioning

Nutritious chocolaty breakfast

Kelloggs Chocos SWOT Analysis
Kelloggs Chocos Strengths

Below are the Strengths in the SWOT Analysis of Kelloggs Chocos:

1. Available in Rs 10 single serve pack

2. Whole grain product with 11 essential vitamins, minerals and fibre

3. Available in three variants to attract kids like choco duet, choco smacks, choco planet and stars

4. Promted by bear Mascot called chocos

Kelloggs Chocos Weaknesses

Here are the weaknesses in the Kelloggs Chocos SWOT Analysis:

1. Nutritional value written on pack is along with milk, so actual nutritional value of cereal is less than mentioned on pack

2. Little amount of calories are required for child growth, Kellogg’s chocos don’t have calories

Kelloggs Chocos Opportunities

Following are the Opportunities in Kelloggs Chocos SWOT Analysis:

1. Increasing disposable income

2. Change in lifestyle of consumers , lack of time increase consumption of readymade food

Kelloggs Chocos Threats

The threats in the SWOT Analysis of Kelloggs Chocos are as mentioned:

1. Increasing competition in readymade breakfast segment

2. Food regulations by government

Kelloggs Chocos Competition
Competitors

Below are the top 6 Kelloggs Chocos competitors:

1. Chocolate lucky charm

2. Torto magic tiger

3. Tilo’s bio choco crunchy

4. Choco Snaps

5. Choco Bombs

6. Familia Swiss choco bits


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kelloggs Chocos. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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