Kelloggs Froot Loops SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6567

SWOT analysis of Kelloggs Froot Loops analyses the brand/company with its strengths, weaknesses, opportunities & threats. Kelloggs Froot Loops is one of the leading brands in the food & beverages sector.

In addition to SWOT Analysis, the table below also lists the top Kelloggs Froot Loops competitors and elaborates Kelloggs Froot Loops segmentation, targeting, positioning & USP.

Kellogg’s Froot Loops

Parent Company



Breakfast cereal


Food & Beverages

Tagline/ Slogan

Just follow your nose, for the fruity taste that shows


Fun part of complete breakfast

Kelloggs Froot Loops STP


Food- Breakfast cereal

Target Group

Family looking for new kind of breakfast


Colorful fruity breakfast

Kelloggs Froot Loops SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kelloggs Froot Loops. Strengths are:

1. Brightly colored and fruity cereal

2. Come up with innovative product of cereal straw making milk sipping a fun

3. A fibre, minerals  and vitamin rich cereal

4. Colorful multi-grain rings of whole corn flour, wheat flour, and whole grain oat flour

5. Comparatively low priced product


Here are the weaknesses in the Kelloggs Froot Loops SWOT Analysis:

1. Large amount of sugar present on each chunk

2. Fruity flavor is artificially enhanced

3. Less crunchiness of the cereal


Following are the Opportunities in Kelloggs Froot Loops SWOT Analysis:

1. Other innovative products like pops or other fruity flavors

2. Promotion through funky mascot to attract children

3. Launching series of Kellogg’s fruity games


The threats in the SWOT Analysis of Kelloggs Froot Loops are as mentioned:

1. Increasing competition by both national and international players

2. Original fruits preferred more than flavored cereal fruits

Kelloggs Froot Loops Competition


Below are the top 5 Kelloggs Froot Loops competitors:

1. Post fruity pebbles

2. Fruity cheerios

3. Fruit brute

4. Fruity flakes

5. Trix

The brandguide table above concludes the Kelloggs Froot Loops SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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