SWOT Analysis of Kelloggs Froot Loops with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Kellogg’s Froot Loops | |
Parent Company |
Kellogg’s |
Category |
Breakfast cereal |
Sector |
|
Tagline/ Slogan |
Just follow your nose, for the fruity taste that shows |
USP |
Fun part of complete breakfast |
Kelloggs Froot Loops STP | |
Segment |
Food- Breakfast cereal |
Target Group |
Family looking for new kind of breakfast |
Positioning |
Colorful fruity breakfast |
Kelloggs Froot Loops SWOT Analysis | |
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kelloggs Froot Loops : 1. Brightly colored and fruity cereal 2. Come up with innovative product of cereal straw making milk sipping a fun 3. A fibre, minerals and vitamin rich cereal 4. Colorful multi-grain rings of whole corn flour, wheat flour, and whole grain oat flour 5. Comparatively low priced product |
Weaknesses |
1. Large amount of sugar present on each chunk 2. Fruity flavor is artificially enhanced 3. Less crunchiness of the cereal |
Opportunities |
1. Other innovative products like pops or other fruity flavors 2. Promotion through funky mascot to attract children 3. Launching series of Kellogg’s fruity games |
Threats |
1. Increasing competition by both national and international players 2. Original fruits preferred more than flavored cereal fruits |
Kelloggs Froot Loops Competition | |
Competitors |
Below are the 5 main Kelloggs Froot Loops competitors : 1. Post fruity pebbles 2. Fruity cheerios 3. Fruit brute 4. Fruity flakes 5. Trix |
The brandguide table above concludes the Kelloggs Froot Loops SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Kelloggs Froot Loops. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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