Kelloggs Froot Loops SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kelloggs Froot Loops analyses the brand by its strengths, weaknesses, opportunities & threats. In Kelloggs Froot Loops SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kelloggs Froot Loops to benchmark its business & performance as compared to the competitors. Kelloggs Froot Loops is one of the leading brands in the food & beverages sector.

The table below lists the Kelloggs Froot Loops SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kelloggs Froot Loops competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kelloggs Froot Loops SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Kellogg’s Froot Loops

Parent Company



Breakfast cereal


Food & Beverages

Tagline/ Slogan

Just follow your nose, for the fruity taste that shows


Fun part of complete breakfast

Kelloggs Froot Loops STP

Food- Breakfast cereal

Target Group

Family looking for new kind of breakfast


Colorful fruity breakfast

SWOT Analysis of Kelloggs Froot Loops
Kelloggs Froot Loops Strengths

Below are the Strengths in the SWOT Analysis of Kelloggs Froot Loops:

1. Brightly colored and fruity cereal

2. Come up with innovative product of cereal straw making milk sipping a fun

3. A fibre, minerals  and vitamin rich cereal

4. Colorful multi-grain rings of whole corn flour, wheat flour, and whole grain oat flour

5. Comparatively low priced product

Kelloggs Froot Loops Weaknesses

Here are the weaknesses in the Kelloggs Froot Loops SWOT Analysis:

1. Large amount of sugar present on each chunk

2. Fruity flavor is artificially enhanced

3. Less crunchiness of the cereal

Kelloggs Froot Loops Opportunities

Following are the Opportunities in Kelloggs Froot Loops SWOT Analysis:

1. Other innovative products like pops or other fruity flavors

2. Promotion through funky mascot to attract children

3. Launching series of Kellogg’s fruity games

Kelloggs Froot Loops Threats

The threats in the SWOT Analysis of Kelloggs Froot Loops are as mentioned:

1. Increasing competition by both national and international players

2. Original fruits preferred more than flavored cereal fruits

Kelloggs Froot Loops Competition
Kelloggs Froot Loops Competitors

Below are the top 5 competitors of Kelloggs Froot Loops:

1. Post fruity pebbles

2. Fruity cheerios

3. Fruit brute

4. Fruity flakes

5. Trix

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kelloggs Froot Loops. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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