Kelloggs Frosted Flakes SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kelloggs Frosted Flakes analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kelloggs Frosted Flakes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kelloggs Frosted Flakes to benchmark its business & performance as compared to the competitors and industry. Kelloggs Frosted Flakes is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kelloggs Frosted Flakes competitors and includes Kelloggs Frosted Flakes target market, segmentation, positioning & Unique Selling Proposition (USP).

Kelloggs Frosted Flakes SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Kelloggs Frosted Flakes

Parent Company



Breakfast cereal


Food & Beverages

Tagline/ Slogan

Theyre G-r-reat!

They bring out the tiger in you

The taste adult have grown to love


Remain fresh for longer duration

Kelloggs Frosted Flakes STP
Kelloggs Frosted Flakes Segmentation

Food- breakfast cereal

Kelloggs Frosted Flakes Target Market

For complete family

Kelloggs Frosted Flakes Positioning

Crunchy, sweet and frosty breakfast

Kelloggs Frosted Flakes SWOT Analysis
Kelloggs Frosted Flakes Strengths

Below are the Strengths in the SWOT Analysis of Kelloggs Frosted Flakes:

1. Promotion through websites, TVCs and print ad campaigns

2. Innovative promotion through applications like stripes banner creator and Nickname generator

3. Promotion through Mascot “Tony the tiger”

4. Come in four different flavors

Kelloggs Frosted Flakes Weaknesses

Here are the weaknesses in the Kelloggs Frosted Flakes SWOT Analysis:

1. Fake vanilla flavor of Kellogg’s frosted flake not receptive among consumers

2. Bit on expensive side for daily breakfast

3. A bit high on sugar content present

Kelloggs Frosted Flakes Opportunities

Following are the Opportunities in Kelloggs Frosted Flakes SWOT Analysis:

1. Increasing income of consumers lead to increase in size of readymade food market

2. Change in lifestyle lead to increase consumption of healthy and fast food

3. To break boredom from daily routine breakfast

Kelloggs Frosted Flakes Threats

The threats in the SWOT Analysis of Kelloggs Frosted Flakes are as mentioned:

1. Increasing competition by both national and international players in readymade breakfast segment

2. Food and safety regulations by government

Kelloggs Frosted Flakes Competition

Below are the top 3 Kelloggs Frosted Flakes competitors:

1. Rice Krispies

2. Golden Grahams

3. Quaker’s  Cap’n crunch

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kelloggs Frosted Flakes. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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