Kelloggs Frosted Flakes SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5070

SWOT Analysis of Kelloggs Frosted Flakes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs Frosted Flakes

Parent Company



Breakfast cereal


Food & Beverages

Tagline/ Slogan

Theyre G-r-reat!

They bring out the tiger in you

The taste adult have grown to love


Remain fresh for longer duration

Kelloggs Frosted Flakes STP


Food- breakfast cereal

Target Group

For complete family


Crunchy, sweet and frosty breakfast

Kelloggs Frosted Flakes SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kelloggs Frosted Flakes :

1. Promotion through websites, TVCs and print ad campaigns

2. Innovative promotion through applications like stripes banner creator and Nickname generator

3. Promotion through Mascot “Tony the tiger”

4. Come in four different flavors


1. Fake vanilla flavor of Kellogg’s frosted flake not receptive among consumers

2. Bit on expensive side for daily breakfast

3. A bit high on sugar content present


1. Increasing income of consumers lead to increase in size of readymade food market

2. Change in lifestyle lead to increase consumption of healthy and fast food

3. To break boredom from daily routine breakfast


1. Increasing competition by both national and international players in readymade breakfast segment

2. Food and safety regulations by government

Kelloggs Frosted Flakes Competition


Below are the 3 main Kelloggs Frosted Flakes competitors :

1. Rice Krispies

2. Golden Grahams

3. Quaker’s  Cap’n crunch

The brandguide table above concludes the Kelloggs Frosted Flakes SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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