Kelloggs Coco Pops SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kelloggs Coco Pops analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kelloggs Coco Pops SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kelloggs Coco Pops to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kelloggs Coco Pops is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kelloggs Coco Pops competitors and includes Kelloggs Coco Pops target market, segmentation, positioning & Unique Selling Proposition (USP).

Kelloggs Coco Pops SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Kellogg’s Coco Pops

Parent Company

Kellogg’s

Category

Breakfast cereal

Sector

Food & Beverages

Tagline/ Slogan

Just like a chocolate milk shake, only crunchy!

USP

Chocolate breakfast attract kids

Kelloggs Coco Pops STP
Kelloggs Coco Pops Segmentation

Food-Breakfast cereal

Kelloggs Coco Pops Target Market

Mother and children

Kelloggs Coco Pops Positioning

Fun and amusement for breakfast

Kelloggs Coco Pops SWOT Analysis
Kelloggs Coco Pops Strengths

Below are the Strengths in the SWOT Analysis of Kelloggs Coco Pops:

1. Product high on fibre, contain wholegrain and added vitamins and minerals

2. Coco pops snack bar is a readymade anytime treat

3. Attractive packaging 

4. Advertisement through Coco monkey’s adventure

Kelloggs Coco Pops Weaknesses

Here are the weaknesses in the Kelloggs Coco Pops SWOT Analysis:

1. Some consumer find sugar content bit high

Kelloggs Coco Pops Opportunities

Following are the Opportunities in Kelloggs Coco Pops SWOT Analysis:

1. Brand extension into chocolate and cookies segment

2. Convert image of choco pops from treat breakfast to daily breakfast

Kelloggs Coco Pops Threats

The threats in the SWOT Analysis of Kelloggs Coco Pops are as mentioned:

1. Increasing competition in both national and international markets

2. Assumption of consumers that excess of chocolate not healthy for children

3. Food and safety regulations by government

Kelloggs Coco Pops Competition
Competitors

Below are the top 6 Kelloggs Coco Pops competitors:

1. Chocolate lucky charm

2. Torto magic tiger

3. Tilo’s bio choco crunchy

4. Choco Snaps

5. Choco Bombs

6. Snickers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kelloggs Coco Pops. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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