Kelloggs Coco Pops SWOT Analysis, Competitors & USP

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SWOT Analysis of Kelloggs Coco Pops with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kellogg’s Coco Pops

Parent Company



Breakfast cereal


Food & Beverages

Tagline/ Slogan

Just like a chocolate milk shake, only crunchy!


Chocolate breakfast attract kids

Kelloggs Coco Pops STP


Food-Breakfast cereal

Target Group

Mother and children


Fun and amusement for breakfast

Kelloggs Coco Pops SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kelloggs Coco Pops :

1. Product high on fibre, contain wholegrain and added vitamins and minerals

2. Coco pops snack bar is a readymade anytime treat

3. Attractive packaging 

4. Advertisement through Coco monkey’s adventure


1. Some consumer find sugar content bit high


1. Brand extension into chocolate and cookies segment

2. Convert image of choco pops from treat breakfast to daily breakfast


1. Increasing competition in both national and international markets

2. Assumption of consumers that excess of chocolate not healthy for children

3. Food and safety regulations by government

Kelloggs Coco Pops Competition


Below are the 6 main Kelloggs Coco Pops competitors :

1. Chocolate lucky charm

2. Torto magic tiger

3. Tilo’s bio choco crunchy

4. Choco Snaps

5. Choco Bombs

6. Snickers

The brandguide table above concludes the Kelloggs Coco Pops SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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